Heretic Parfum
Heretic: one who does not conform to the ideals or opinions of the masses; one who follows their own path. This rebel spirit is imbued in every one of founder and perfumer Douglas Little’s creations, earning Heretic Parfum cult status in the world of niche perfume.
As Australia’s first and leading stockist of Heretic Parfum, we’re proud to partner with a brand that so closely reflects our passions, ethics, and values. Heretic has been our top‑selling brand for years, consistently pushing the boundaries of perfumery and delivering fragrances that beguile, bewitch, and bewilder.
Founded in 2016, Heretic was born out of Douglas Little’s mission to do things a little differently; to create perfumes that were less about adornment and more about alchemy. Through Heretic, Douglas invites others to experience scent as something intimate and transformative.
Naturally therefore, Heretic’s approach to the creation of their fragrances is intentional and holistic – each of their plant-based, cruelty-free fragrances is produced ethically and sustainably, their formulation informed by age-old perfumery traditions as well as homeopathy, ayerveda, and herbology. Conceptually, Douglas draws inspiration from art, film, mythology, religion, and spirituality, as well as his own scent memories. All of these elements combined result in fragrances that feel expressive, complex and alive.
That feeling is precisely why we love Heretic so much at Lore. It’s impossible not to be drawn to the sensuality of Scandalwood, to feel unnerved by Nosferatu, to be calmed by Dirty Hinoki. With each spritz of a Heretic fragrance, a ritual is undertaken, a bridge built between the seen and unseen, and you find yourself transformed.
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The world of Heretic Parfum
We had a bit of a chat with the founder and perfumer behind Heretic Parfum, Douglas Little, to gain a bit more of an...Read more -
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Featured ReviewSo here I am again, singing the praises of Smudge! I left a review for its big brother and obviously this is the same...
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FROM THE SHADOWED EDGES OF THE GARDEN COMES… RHUBARB THIEF
Whimsical and enchanting scents from Heretic ParfumRead more -
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Featured ReviewJust enough smokiness, vanilla and mystery. It gets better as you wear it . I absolutely love this fragrance. Heretic can do no wrong...
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Scents that connect to the classic gothic horror, Wuthering Heights
It’s spooky, it’s heartbreaking, it’s romantic, it’s dramatic...Read more -
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Featured ReviewThis smells lovely! It’s mossy and wet but in a fresh way. It smells like a rainforest after a heavy rain, the mist remains...
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Featured ReviewI purchased this wanting to try angels trumpet but absolutely fell in love with nocturnal tuberose. All these scents are so complex and rich....
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