Heretic Parfum

Voodoo Lily EDP 50ml


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Product Code: HP11064
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Fall under the powerful love spell of Voodoo Lily, a seductive and mysterious scent of heady florals blended in a balanced potion of black currant, sandalwood, and smouldering frankincense and oud.

With the intent of creating concept-driven, one-of-a-kind fragrances, Heretic returns to a sense of true artisan craftsmanship with this Limited Edition parfum. This fragrance will not be part of their permanent collection, so get it while you can!

Lending poetic license from the mysterious Voodoo Lily, a fleeting flower which blossoms only for a day or two each year, master perfumer Douglas Little struck thirteen lucky notes when composing this intoxicating scent.

Fall under its powerful love spell with heady florals that are harmoniously layered into a perfectly balanced potion: patchouli for its rich, earthy and woody aroma, rose to provide uplifting, seductive properties, and the lily accord for its exotic, creamy, and hypnotic facets. The artful addition of grounding frankincense and meditative sandalwood creates an air of mystery as the scent develops into a dry-down of soldering incense.

Leave the mundane behind and surrender to Voodoo Lily’s dangerous allure. After all, fortune favors the bold.

Top: Geranium, Coriander, Frankincense, Cedar, Juniper, Black Pepper
Middle: Moroccan Rose, Black Currant, Lily Accord
Base: Patchouli, Sandalwood, Oud, Styrax

Douglas Little

Opening with a seductively spicy blend of juniper, coriander, black pepper and geranium, as Voodoo Lily’s corolla unfolds, the more floral yet still deep and velvety notes appear. Rich, dark rose is emboldened by blackcurrant, freshened ever so slightly by the lily accord. The dry down reveals creamy sandalwood and animalic oud, lending the scent an opulent (but still witchy) feel. The lasting power and projection of Voodoo Lily is magical, it will give you 6-8 hours of wear.

We are absolutely obsessed with Voodoo Lily at Lore! Its DNA reminds us of some of Heretics most iconic and loved scents – like a more floral Scandalwood or a less earthy Dirty Violet. There is something so distinctly mystical about the scent, it has an allure about it that’s hard to put into words. For us it immediately brought to mind the story of iconic New Orleanian herbalist, voodoo practitioner and healer, Marie Laveau. Known as the Voodoo Queen of Louisiana, she became famous in the 1800s for her use of flowers, herbs, and incense in the practice of magic… and beauty. Voodoo Lily is what we imagine she and her apothecary smelt like. Beguiling, mysterious, and undeniably magical.

Heretic – one who does not conform to the ideals or opinions of the masses; one who follows their own path. Created in 2016 in New York by Douglas Little, Heretic is a natural, artisan, small batch fragrance collection. Based on the mysterious, sensual and feral aspects of nature, Heretic began with a conscious choice to do things a little differently. Provocative, challenging, unapologetic, visionary and beautiful – Douglas Little has created a rare, unusual and comprehensive collection. As Heretic boldly disrupts the status quo of the fragrance industry with their radical transparency, their fragrances delve into the esoteric world and the realms of homeopathy, ayerveda, and herbology. Douglas made the choice to work with entirely natural materials – essential oils, concretes and absolutes (blended in non GMO, organic grape and sugarcane alcohol) using traditional perfumery techniques. Believing that nature gives us sexy and erotic scents, the Heretic perfume collection creates unique depth and complexity. “Natural fragrances are much like wine in that you can detect nuances of the plant, the soil, and its surroundings. They have characters that cannot be achieved with synthetic copies. These fragrances are alive, they create an olfactory fingerprint” Douglas Little.

Love your fragrance or return it for free. Learn more about The Lore Promise here.

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