Conceived beyond gender binary, Boy Smells are all about making loving yourself (exactly as you are) a daily ritual. Created by partners Matthew Hermann and David Kien in the LA kitchen in 2015, Boy Smells are developed and mixed with fragrance and natural essential oils, all natural coconut oil and beeswax. Wrapping traditionally ‘masculine’ scents in a pretty bouquet to blur perceptions. As founder Hermann says “We want to have products that were embracing masculine and feminine simultaneously in a straight-forward way that wasn’t overtly targeted to one gender. It’s a permission to harness power from wherever you want it”.