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Founded by Swedish artist and product developer Johan Bergelin in 2017, 19-69 is a fusion of artists from Scandinavia, France and Italy working passionately on this collection. 19-69 is a range to push boundaries and explore art. Based on iconic moments throughout history, 19-69 represents freedom, tolerance and counterculture.

Growing up in the 1980's Johan was extremely influenced by fashion trends of this time and particularly loved that it was an era when men experimented with pushing gender boundaries. The impact of changing one's appearance mesmerised Johan and taught him that 'beauty is a form of art'. Standing up for your values and making a difference no matter how large or small was an ethos that 19-69 was built on. Art, music and different cultures have also left their marks on the products in the 19-69 range in terms of content, names and packaging. The different colours throughout the range symbolize a rainbow which in 1969 stood for peace and freedom. The glass bottles are varnished and screen printed in Italy. Each 19-69 product is handmade, therefore small variations should be considered part of the character. All raw ingredients are carefully considered and selected to ensure the finest quality. For each scent there is a unique fragrance journey. 19-69 was created by Johan as an opportunity to break down borders and explore beauty in all its forms.