PEOSYM
PEOSYM – Personal Expression of Stories, Yearnings & Memories.
PEOSYM began in Sydney in 2022 as the brainchild of Purvi Joshi. A modern Australian house built on contemporary Indian memory, each PEOSYM fragrance is an exploration of an inner world. They take inspiration from everyday life – the chaos, tenderness, humour, pain, and resilience that most of us feel deeply, but don’t actually speak aloud often. The kind of moments that are quietly beautiful, yet rarely described as such, even though they shape us in lasting ways, all explored via the medium of perfumery.
As a person of Indian heritage, Purvi is deeply conscious of not treating her culture as a trope. Through her fragrances, she draws inspiration from India in a deeply personal way, acknowledging nuance and paradoxicality instead of boxing it into a singular narrative to make it more easily digestible.
Combining those abstract concepts of emotional experiences with cultural nuance, PEOSYM works alongside master perfumers to craft their fragrances, treating the dry down as the heart of the structure rather than its end. Layer by layer, each scent is built as an environment ready to enter and find your own connection to.
