NEW BRAND
Jorum Studio is an independent, perfumer-led fragrance house based in Edinburgh. Led by Scottish nose Euan McCall, the house is all about celebrating the art of perfumery with an approach that prioritises originality, craftsmanship and fearless creativity.
Experimental, daring, and above all irreverent, Jorum Studio’s fragrances have seriously wowed us here at Lore Perfumery, and we are so excited to have them as part of our offering!
New Fragrance
(THEY'RE BACK!)
If you’re new to our Fragrance Friday Soirées, you’re in for something special – a month where Friday afternoons become a celebration of fragrance at our Fitzroy store.
This year we have a brand‑new launch, our famous sample sale, and we’re kicking it all off with an afternoon overflowing with glitz, glamour, and Lore‑style fun.
(FRIDAY 21st AUGUST 3pm - 6pm)
We’re particularly excited for this week’s event, because we’re launching a brand new fragrance house!
Come along to learn all about the brand, their fragrances, the stories behind them, and what sets them apart as a house.
A GWP with all Jorum purchases, Scottish-themed cocktails, showcasing rare Scottish botanicals, and just having a good old yarn about fragrance – what’s not to love?
Best Sellers
Discovery Set
Our Team’s Favourite Fragrances
Azalai
Stora Skuggan
“A delicious fragrance. It has warmth from saffron, balsam from acacia, and a delectable sweetness from dried fruits. However, mint tea and bitter blood orange lift the composition and freshen it a bit, meaning it doesn’t feel too heavy on the skin. Deliciously sweet yet earthy, Azalai is truly beguiling.”
Sunset Hour
Goldfield & Banks
“Right now, as always, I’m loving a few delicious stand outs from our new ranges, but if I have to choose just one that’s different from my usual, it’d be the ultra delicious Sunset Hour by our very own Goldfield & Banks. Like a holiday in a bottle. Let’s face it, we could all do with one of those after these last couple of years… amiright?! ”
Nightstand
Perdrisât
“There’s a lovely licorice note paired with beautiful lilac and wisteria, so it has a vintage softness to it but still a bit of modern-feeling spice. At the beginning, Nightstand starts off feeling like an expensive, luxurious body cream or sunscreen, but as it wears it turns into a photorealistic green floral scent. It’s delicate and understated, and yet can still withstand the summer heat.”
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