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Groomed Man Co

Created by Daniel Mahoney, the range of pure to botanical beard oils quickly gained momentum amongst the bearded population of Melbourne. Founded on the belief that every man should feel great about the products they use, TheGroomedManCo. is the only beard oil in Australia to use pure to botanical oils in their purest form.

The range, which includes Morning Wood, Man Mint, and Mangrove Citrus, is produced locally in Melbourne and has been approved by the International Fragrance Association for quality and safety. Containing base oils, such as Argan Oil, Jojoba Oil and Sweet Almond Oil, the range delivers a long shelf life, no loss of scent, and therapeutic benefits to help improve the overall health and appearance of beards and skin.

The introduction of the Cool Cola range was a wonderful scent ‘mistake’ while Daniel was working on fragrance blends, one came back smelling strangely of Cola and became a staple in the range. Cool Cola has become one of our best selling beard products in the store (as well; as the wonderful Morning Wood). We absolutely love Daniel here at Lore and his sense of humour, attention to detail and genuine warmth make him one of our favourites here at Lore!

Despite being a ‘beard’ heavy collection, The Groomed Man Co is completely fine for women to use – in fact lots of the team here at Lore love and highly recommend it! The collection is gentle, calming and nourishing – just how we like it!

Creating a brand that incorporates a premium product, unique customer experience, clever design and witty humour, TheGroomedManCo. is 100% Australian and donates 5% of total profits to local charities.


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