After working together at the Brunswick Street perfumery, Jade and Jess were drawn into the wondrous world of fragrance. Learning the ropes and the inner workings of the store, the girls were proudly passed the baton with a vision to grow the unique and iconic business.
Putting the final piece of the puzzle together the girls asked Jade’s sister Teagan to join them on their journey. Renaming the store Lore Perfumery (inspired by the art of storytelling), the store is set for another 24 years of keeping Fitzroy smelling amazing.
Jade, Jess and Teagan have set about maintaining the incredible store legacy, whilst also breathing new life into this beautiful Fitzroy gem.