When the eye meets the nose. Olfactive Studio was created by Celine Verleure in September 2011. After working extensively in the perfume world, Celine launched a blog as the beginning of her new creative project. This blog was a means to communicate with her audience, speak to the people about what fragrances were yet to be born into the world – what did people want to see and experience in scent? From this place, Olfactive Studio – a concept born from a love of photography and fragrance was created. Described as “an encounter between contemporary artistic photography and perfumery; between the eye and the nose…it is at the crossroads of a photographic studio and a perfume design studio”. Both mediums of photography and scent capture a moment in time.
To begin the creative process, the fragrances were each individually named, then given to a photographer to interpret this title through their lens. Once the eye had found its inspiration, the perfumer then had the photographic image to work from. A beautiful alchemy of creativity, with an unusual concept that turns the classic perfume creation process upside down.
Bringing together the evocative mediums of both photography and perfume, Olfactive Studio invites us to rekindle memories, capture moments in time and create a powerful olfactive and sensory experience unlike any other range.