Heretic Parfum
Heretic – one who does not conform to the ideals or opinions of the masses; one who follows their own path.
As Australia’s first and leading stockist of Heretic Parfum, we’re proud to partner with a brand that so closely reflects our passions, ethics, and values. Heretic has been our top‑selling brand for years, consistently pushing the boundaries of natural perfumery and delivering fragrances that never disappoint.
Founded in New York in 2016 by Douglas Little, Heretic Parfum set out to reveal the provocative side of naturals and the dirty side of clean. Since launching at Lore in 2018, we’ve watched the brand evolve into the bold, boundary‑breaking fragrance house it is today – and it’s been a joy to be part of that journey.
Based on the mysterious, sensual and feral aspects of nature, Heretic began with a conscious choice to do things a little differently. The fragrances in the line are all plant based, made up of a blend of essential oils, concretes and absolutes, blended with non-GMO safe synthetics and alcohols to create challenging, unapologetic, visionary scents.
“Natural fragrances are much like wine in that you can detect nuances of the plant, the soil, and its surroundings. They have characters that cannot be achieved with synthetic copies. These fragrances are alive, they create an olfactory fingerprint” – Douglas Little.
As Heretic boldly disrupts the status quo of the fragrance industry with their radical transparency, their fragrances delve into the esoteric world and the realms of homeopathy, ayerveda, and herbology.
All Heretic Parfum fragrances are cruelty free and vegan, and range from 100% natural to 47% natural.
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FROM THE SHADOWED EDGES OF THE GARDEN COMES… RHUBARB THIEF
Whimsical and enchanting scents from Heretic ParfumRead more -
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Featured ReviewThis may well be my favourite fragrance ever. I’m addicted. Goes on almost with a bright citrus but has amazing undertones. Stunning packaging too....
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The world of Heretic Parfum
We had a bit of a chat with the founder and perfumer behind Heretic Parfum, Douglas Little, to gain a bit more of an...Read more -
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Featured ReviewReminds me of a wet volcanic rock, which I absolutely love. It is quite savoury and I like the way it feels melancholic but...
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Scents that connect to the classic gothic horror, Wuthering Heights
It’s spooky, it’s heartbreaking, it’s romantic, it’s dramatic...Read more -
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Featured ReviewI've never smelled anything like this before and it makes me feel nostalgic for something I've never had. Similar to the Lore description -...
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Featured ReviewI don’t even have the words to do this fragrance justice. I’m obsessed with this in the same way Count Orlock is obsessed with...
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