Keiko Mecheri

The Beautiful Ones EDP 100ml


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Product Code: KEI10175
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The Beautiful Ones is an alluring tuberose fragrance, imbued with unexpected olfactive facets and notes that are matched liberally, creating an explosion of allusions and illusions. As this unique solifloral fragrance unfurls like the white flower petals opening under the light of the night sky on a balmy summer evening.

The Beautiful Ones is tuberose in all its splendour, with top dazzling notes of green citruses, an unexpected chord of patchouli and gourmand notes temper any excesses of honeyed sweetness. A flower that is renowned for its aphrodisiac qualities, a soft, smooth and creamy depth that lingers through the air leaving a trail of mysterious and sensual delight.


Top: Citrus

Middle: Tuberose

Base: Patchouli


Keiko Mecheri


The Beautiful Ones is all about the tuberose, but the zesty, fruity citruses on the top really give it wings to fly in on. The blend of tuberose and patchouli on the dry down make this scent super unique – a marriage of a new and modern tuberose with echoes of the tuberose scents of old. Its lasting power is great, it will hug your skin for a good 8 hours.


We love that while there are so many tuberose scents out there, The Beautiful Ones feels like the one you’ve been searching for all along. It captures the essence of the flower in such a spellbinding way – it’s creamy without being too heady or heavy, it’s refined and lady-like but still has that carnal edge. We can’t get enough of it!


Founded by its namesake in 1997, Keiko Mecheri is all about unconventionality and the reinterpretation of tradition in fragrance. Keiko herself was born in Japan, studied in Europe and then eventually settled down in Los Angeles, California, where she founded the brand. The fragrances reflect this worldly influence while keeping a distinctly LA feel – bohemian and laid-back, but also diverse, imaginative and innovative.

Keiko Mecheri serves as a point of difference to the more traditional French perfume “establishment”. Its fragrances take ingredients and notes we think we know, and re-create them with a modern twist.  To Keiko, fragrance is about capturing a brief moment in time. She acquires inspiration from travel, music, film, photography, and her own memories, which can really be felt in each one of her fragrances.


Love your fragrance or return it for free. Learn more about The Lore Promise here.


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