Many laundry cycles ago, The Laundress founders Gwen Whiting and Lindsey Boyd were young fashion enthusiasts; launching careers in one of the worlds best dressed cities, New York. Whilst building their wardrobes they were confronted with the frustration of maintaining them: replacing prematurely worn items and paying painful dry cleaning bills on a weekly basis.
In 2002, the pair spent two years researching and developing the very elixirs they (and their wardrobe) longed for. Gwen and Lindsey’s unique work experience helped them to spot a business opportunity and also advance the entire world of fabric care whilst giving it an elegant look with amazing products. The result – a highly effective, non-toxic line of laundry products.
Each product is carefully crafted to work its magic on a specific fabric with outstanding results. A work of art built on science. The Laundress collection is sophisticated, eco-conscious, and easy to use. Not to mention non toxic, biodegradable, allergen free, petroleum free, phosphate free, cruelty free, vegan with no artificial colours.
The Laundress collection is designed to care for the majority of your ‘dry clean only’ garments saving you money. The products are concentrated to ensure that you get more value per wash, and The Laundress collection takes such impeccable care of your clothes that it preserves the life of your items (reducing stains, fading and pilling).
The Laundress have collaborated with brands such as Le Labo to create the Santal 33 and Rose 31 laundry detergents, however the Classic Detergent still remains the most popular. The ultimate ‘clean laundry’ scent blending Lily of the Valley, Jasmine, Sweet Musk, Sandalwood with a hint of Citrus