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Creator Petra Strand has 20+ years experience as a makeup artist & product developer.

The brand was created over 10 years ago and launched their flagship boutique in Soho, London. Pixi has a loyal worldwide following thanks to its pure, awakening & skin-loving products that create a naturally radiant "just had a good night's sleep" look.

Passionate about skincare, Petra creates innovative formulations that are infused with botanicals and beneficial ingredients. Pixi's mission is the same now as it was on the first day the Pixi store opened: simply to bring out the natural beauty in all women – to make women look like themselves, only better.

Flawless in a few fuss-free minutes – that's what Pixi is all about!

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