Madara was born in Latvia, and is the brainchild of Lotte Tisenkopfa-Iltnerethe after her search for natural products in her native Latvia proved unsuccessful. Creating products at home initially, Lotte teamed up with a group of dynamic women to bring Madara to life as a luxury collection of natural, organic skincare. The Madara range is based on the most powerful ingredients that originate from nature.

True to Nordic nature, the team at Madara insist on truly effective ingredients, cruelty free, honest claims, environmentally friendly packaging, care, passion and respect. Believing that a radiant heart leads to radiant skin.

Over thousands of years, the harsh Northern climate has blessed plants with extraordinary properties to not only survive, but to thrive in this weather. Traditionally, the Nordic people have used the power of nature to heal wounds and saved lives, and thus this knowledge and wisdom has been passed through generations.

Now in the 21st Century, Madara aims to prove that nature gives us all that we need. Madara products are made from pure and precious essences of northern herbs, arctic berries and unique seeds oils, packed with powerful antioxidants, essential omegas, and strong anti-aging actives. Fusing intensive scientific research with the best of nature ensures that you can feed your skin with the best quality ingredients. Through using Madara you will see it balanced, youthful-looking and radiant. At Lore, we find that anyone who tries Madara once always comes back to explore the entire range as it is results driven whilst also a pleasure to use.
Madara proudly uses Birch Water as a base ingredient throughout their entire range (as opposed to Water like most skincare brands) as this ingredient from the birch trees are known for their energising liquid, giving a powerful rejuvenation to the skin. Along with Birch water, Madara use many unique native ingredients such as their Detox Face Mask uses clay from their Nordic forest lake – highly detoxifying whilst not stripping on the skin.

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