In 1916, master perfumers created a fragrance in a small perfumer's laboratory in the old town centre of Parma. The most striking thing was the purity of the fragrance produced exclusively with natural ingredients. To this day,that fragrance, Acqua di Parma’s iconic scent Colonia, has never been changed.
Over the years, the popularity of Acqua di Parma grew. The iconic Art Deco bottle known and loved today was created in the 1930s and instantly saw the range become the perfume of the era. For Acqua di Parma, international success came in the 1950s, when Hollywood film stars travelled to Italy and discovered the fragrance range in highly exclusive tailor shops, where it's unmistakable Italian style and elegance was heightened. Stars such as Cary Grant, David Niven, Ava Gardner, Eva Turner and Audrey Hepbrun were all fans of the legendary Colonia fragrance. By the 1960s, Acqua di Parma had become an exclusive, high society perfume house and to this day all of the lines continue to be produced strictly in Italy.