“Blomma Cult is a floral, sensual and slightly oriental fragrance built around patchouli with notes of lilac and violet. A flower power perfume as an olfactory perception of the 1960’s and 1970’s counterculture movement with the sexual liberation and the rise of the hippie culture.” Dr. Mike, founder of Room 1015.
Top: Bergamot, Lilac
Middle: Cashmeran, Patchouli, Violet
Base: Cinnamon, Vanilla, White Musks
Amélie Bourgeois & Anne-Sophie Behaghel
HOW IT WEARS
Blomma Cult opens witha deep, warm bergamot, closely chased by the vivid violet, lilac and patchouli notes. The rich, sweet florals writhe around and intensify for a while before settling down on a bed of cinnamon and vanilla. When it’s been on the skin for a few hours, Blomma Cult is all about the earthiness of the now faded patchouli, musks and cashmeran, but it still has the echoes of the florals from before in the distance. This intoxicating scent will last about 6-8 hours on the skin, and heads will be turning the whole time.
We love how carnal, bewitching and addictive Blomma Cult is. It’s sugar and spice and all things nice, but also has a kind of sticky, earthy edge to it. We imagine catching an alluring waft of this scent from someone with long, flaxen hair, floating past sometime in the summer of ’69.
ABOUT THE BRAND
Room 1015 is a fragrance line unlike any other. Founded by Michael Partouche a.k.a. Dr Mike (a doctor in pharmacology, turned guitar player then visionary) this brand is all about the connection between scent and music.
The name is dedicated to the hotel on Sunset Boulevard in L.A. called the Continental Hyatt House, but better known as the “Riot House”. In the 1970s, its rooms were graced by the likes of The Who, The Doors, The Rolling Stones and Led Zeppelin – who, like any self-respecting rock band did in the 70s, partied there until the walls shook. Keith Richards made Room 1015 famous (or infamous) by dropping a TV out of the window whilst his bandmate rode a motorcycle up and down the hallways.
So, the ethos of Room 1015 is all about trashing the hotel room of life. It’s about nostalgia for that period of freedom, sexual liberation, creative explosion, achievement of a “higher” consciousness (wink) and most importantly – rock ‘n’ roll.
Each Room 1015 fragrance is inspired by a pivotal moment in rock history – whether it’s the birth of British punk, the sex and drug revolution of the late 60s, The Beatles going to India for the first time, the groupies who lurked on Sunset in the 70s, or the scent of a tattoo parlour where your favourite band member got inked. Each scent has been designed to transport you there, and make you feel a part of it in the same way the music of that time does.
For that reason, each scent has a playlist to accompany it, which can be found here.
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