Blog

Edinburgh based and perfumer-led, Jorum’s fragrances are imbued with singular originality, craftsmanship and fearless creativity.

Love or hate it, it’s an essential in the perfumer’s palette.

Burlesque outfits, feathers, powder puffs, vanities crammed with vintage perfume bottles…

Let’s get to know sandalwood a little better…

Maximum longevity and projection = beast mode fragrances

You know those multi-choice quizzes you used to find in magazines?

Laura’s back from her Euro summer with her top fragrance picks!

Trail-blazers, change makers, style icons and revolutionaries

We love our customer’s fragrance briefs…

Heretic likes to do fruity scents a little different…

Spilling the tea on our favourite tea fragrances.