Nasomatto has been one of our most popular and best-selling brands at Lore forever – it’s eccentric, fun, cheeky, and responsible for some absolute powerhouse fragrances. The brand, like its fragrances, it has a great story – and we love those! So here is a deep dive on Nasomatto.

The Brand

Nasomatto, meaning “Crazy Nose” in Italian, is the brainchild of Alessandro Gualtieri, aka The Nose. The house was established in 2007 by Gualtieri as a desperate outburst after feeling too restricted by the commercial multinational companies he had previously worked for.

Therefore, each Nasomatto fragrance is an uninhibited, personal, artistic expression of Gualtieri’s. The Nose doesn’t believe in olfactory pyramids, neither does he want to reveal the ingredients he uses. He wants those who smell his fragrances to be able to interpret scent in their own way, unencumbered by preconceived notions or biases, giving them the freedom to forge their own olfactory image.

“I start making something but at a certain point it starts making choices by itself. It is the process that interests and guides me. I like the feeling that I’m losing control and I’m not the one making the choices. My involvement is to create something that is alive that will be able to say new things. I want my perfumes to have an intelligence of their own, not just be slave to my meaning.”

– The Nose, Alessandro Gualtieri.

Gualtieri has a visceral relationship with materials, everything is decisive – top quality ingredients are chased around the world, bottles, caps and packaging are designed with each fragrance’s concept in mind – every element plays an important role and is part of a bigger picture. The fragrances are all Parfum strength, so are bold and long-lasting with incredible sillage, giving you 8+ hours of wear with every spritz!