What if a bottle of whiskey was a perfume?
Baraonda evokes both the taste and smell of a single malt whiskey. In this fragrance, The Nose used only pure alcohol and totally natural ingredients including 5 of the highest quality, pure distilled whiskeys in order to stimulate the senses. Because of this, Baraonda captures the undeniable connection between the sense of smell and the sense of taste. The fragrance is aromatic and warm, infused with the scent of old barrels and dried fruits. Being completely natural, it’s actually drinkable – but we’re not sure we recommend it!
Baraonda translates from Italian to confusion, chaos, or muddle. The fragrance is inspired by Venedikt Yerofeyev’s book Moscow-Petushki, a postmodernist prose poem about an alcoholic intellectual who embarks on a long train journey through Soviet Russia. He spends the last of his money on booze, but engages in lengthy conversations about politics, philosophy and history with likeminded travellers he meets along the way. He has nothing possession-wise, and yet he has everything – total freedom from the constraints of society, liberation through chaos.
The caps of the Baraonda bottles are composed of a combination of Portuguese and Italian corks, a reference to liquor bottling elements.
HOW IT WEARS
Baraonda’s pure whiskey opening develops to reveal a slight smokiness, then a deliciously warm, sweet, fruity depth upon dry down, like the bottom of an oak barrel. The more you smell it the more complexities you pick up. Is there rose? Vanilla? Musk? Wearing it is like a whiskey tasting on the skin! As a Parfum, Baraonda will last for 8+ hours on the skin, and take you on a journey throughout its wear!
Baraonda is rich, smooth, and bold; yet refined, almost delicate. The beginning of Baraonda’s wear is very boozy, like you’ve just uncorked a bottle of whiskey, but as it develops, it settles, warming and comforting you. It’s the fragrance of a winter’s night spent indoors, talking with your friends til the wee hours of the morning. You pour eachother drinks as you talk, so engrossed in conversation you don’t even notice when the sun has risen outside.
ABOUT THE BRAND
Nasomatto, meaning “Crazy Nose” in Italian, is the brainchild of Alessandro Gualtieri, aka The Nose. The house was established in 2007 by Gualtieri as a desperate outburst after being restricted by the marketing regulations and trend forecasts imposed on him by the commercial multinational companies he had previously worked for.
Therefore, each Nasomatto fragrance is an uninhibited, personal, artistic expression of Gualtieri’s. The Nose doesn’t believe in the olfactory pyramids, neither does he want to reveal the ingredients he uses. He wants those who smell his fragrances to be able to interpret scent in their own way, unencumbered by preconceived notions or biases, giving them the freedom to forge their own olfactory image.
“I start making something but at a certain point it starts making choices by itself. It is the process that interests and guides me. I like the feeling that I’m losing control and I’m not the one making the choices. My involvement is to create something that is alive that will be able to say new things. I want my perfumes to have an intelligence of their own, not just be slave to my meaning.” The Nose, Alessandro Gualtieri.
Gualtieri has a visceral relationship with materials, everything is decisive – top quality ingredients are chased around the world, bottles, caps and packaging are designed with each fragrance’s concept in mind – every element plays an important role and is part of a bigger picture.
Love your fragrance or return it for free. Learn more about The Lore Promise here.