Violet Ends EDP 50ml

NEW FORMULATION!

A glowing, earth floral scent that’s coven-approved.

Meet Violet Ends – potent, vicious and floral with restraint. It opens with the brightness of rhubarb and black pepper, and then unfolds into black tea and powdery violet. Hints of incense and smoky papyrus rise up as a last note, grounding it in something earthy, smooth and a touch off-beat. Mysterious and lowkey magnetic – like you.

“I really wanted Violet Ends to be a journey through contrasts, where the sharp brightness of rhubarb and bergamot meets the soft, enveloping heart of violet and black tea. I used incense to bring a smoky mystery, which seamlessly leads into a deep, earthy dry-down of patchouli, leather, and the sultry warmth of smoked papyrus. Violet is the star here, as its sweetness fades into a trail of intrigue and complexity.” – perfumer, Jérôme Epinette. 

NOTES
Top: Rhubarb, Black Pepper
Middle: Violet, Black Tea
Base: Incense, Smoked Papyrus

PERFUMER
Jérôme Epinette

HOW IT WEARS
Violet Ends opens with (shock!) violet – it’s not a powdery violet though, here it’s green, dewy and realistic. The earthy sweetness of the violet is perfectly accentuated by tart rhubarb and tanins of black tea in the heart of the fragrance, which as it wears gets deeper and richer. In the base, black pepper mingles with smoked papyrus for a sultry dry down that’s still garnished with the deep purple of violet petals. 

LORE LOVES
We are obsessed with this interpretation of violet – it’s not candied violet, or powdery violet, it’s an earthy, smoky violet. For us, it brings to mind the London music/party scene in the late 1970s. The night has ended but it’s still dark, and you wrap yourself up in your leather trench coat to shield yourself from the cold as you walk up your garden path that’s peppered with winter-blooming violets. You get inside, light some incense, brew yourself a cup of tea, and put a record on before settling down on your paisley settee for a cigarette, a smile still on your face thinking about the adventures you had that night. 

ABOUT THE BRAND
Welcome to Boy Smells 2.0 – same perfumers, new formulas and packaging!  Long-lasting scents, more approachable smells and a balanced final formula. Boy Smells 2.0 is just that: bolder, bigger and more balanced. 
In late 2015, Boy Smells began as an experiment in candle-making in the Los Angeles kitchen of co-founders and partners Matthew Herman and David Kien. Herman and Kien began by making the things they’d want to use daily – products that were fluid, essential, but also accessible.
Each fragrance draws inspiration from the founders’ memories and experiences, but also takes into account the context and history attached to different smells. Each Boy Smells fragrance is like the complex identity of a person, full of dualities and contradictions, and because of that, wearing them allows you to reinforce your sense of self every day before you walk out the door.
Bold, boundary-breaking, and beautifully in-between. Boy Smells are rooted in genderfulness – not as a passing trend, but as a constant way of being.