Map of the Heart

v.5 Purple Heart – The Heart of Valour EDP 90ml

(1 customer review)


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Product Code: MOTH005

Inspired by the Purple Heart medal, awarded for acts of valour, this fragrance salutes courage in all its forms.
Anyone can be a hero in their day-to-day life, and even the smallest of courageous gestures can make a big difference.

Flipping the olfactory pyramid upside down, The Heart of Valour opens in a darker place, then moves towards the light. Sometimes all it takes is an act of courage to move from dark to light, because the fragrance then opens up into a luminous, optimistic and unique scent. A heroic and unique journey, an ultimately sumptuous and rewarding scent.

Top: Black Plum, Black Cherry
Middle: Salty Liquorice, Violet, Purple Rose
Base: Amber, Australian Sandalwood

Jacques Huclier

The Purple Heart opens with rich, sweet, sumptuous black plum and black cherry, then as it settles, the other notes begin to sparkle through. The earthy violet and purple rose are complemented by the salty liquorice which adds a real sense of intrigue to the fragrance. The longevity of The Purple Heart is amazing, it lasts at least 8 hours on the skin, settling into a much softer and smoother fragrance as the hours go by.

We love the inverted fragrance pyramid of The Heart of Valour. The dry down is almost nutty, and the earthy violet is so delicious on the skin. We love the surprises in this perfume, like the salty liquorice! This is a must-try for any violet lovers out there who want something dark, rich, and completely unique in their collection.

Born in Australia, made in France, Map of the Heart was conceived by partners Sarah Blair and Jeffrey Darling. Sarah a film producer and Jeffrey a film director, the brand was formed using film methodology, with a focus on the potent imagery fragrance can elicit. After calling in a team of experts to formulate the scents, the seven-part line came to life. 
Each Map of the Heart fragrance comes straight from the heart, taking the wearer on a journey of emotion, memory, and sensation. From pure joy, to lightness, love or aching darkness and desire – our heart is our essence. By mapping it with scent and colour, we can explore what it is that makes our heart beat.
Created by renowned designer Pierre Dinand, the anatomical heart bottles aim to convey the notion that everything that comes from the heart is true and unique. This is the real heart, not a pretty, romanticised heart. 
From the heart of freedom, to the heart of darkness, to the heart of love, Map of the Heart takes us on an olfactory journey unlike any other.

Love your fragrance or return it for free. Learn more about The Lore Promise here.


1 review for v.5 Purple Heart – The Heart of Valour EDP 90ml.

  1. RichRen84

    Valour is sweet and ambrosial in nature with a hint of smokiness, which gives it a burnt candy quality that I really enjoy! Plum, cherry, salty liquorice, violet, rose, amber and sandalwood combine to make a unique fragrance with good silage and 6+ hours of wear. Valour performs well and will grab the attention of those who encounter its sweet smoky embrace. Ask the friendly Lore team to experience it for yourself!

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