The Power of Scent 👃🌹☕

Right now while there is so much uncertainty in the world, it’s important to appreciate the smaller things in our day to day life. Diverting out attention to the things that fill us up and bring joy to the day; taking the time to smell the roses, as they say.

Some of the little things that brighten our days and lift our mood can be as small as a fresh bunch of flowers from the garden, the scent (and gentle soothing light) from a beautiful candle burning, wearing our favourite red lipstick even if it is to sit on the couch. And of course, the biggie is wearing perfume. Perfume has the power to instantly transform your mood!

Or maybe, it’s the right time to get yourself a new perfume? Think about how you want your perfume to make you feel. Do you want to feel soft and comforted, bright and happy, sensual and sweet? This is the power of scent, as it helps us recreate ourselves and how we feel.

Did you know that researchers say that somewhere between 75%-95% of the flavours we taste are made up of what we smell? So when you’re reaching for that snack, think about what you are craving for scent wise…maybe you have it already in your perfume wardrobe (not that there’s anything wrong with a little comfort food right now, we’re 100% behind that!).

Let me explain the power of scent with the help from a little science (in laymans terms because me + science don’t go together!). Our olfactory sense is most closely linked to our memory. When you smell something, it starts inside your nose and runs along the bottom of your brain reaching the olfactory bulb. Then, the olfactory bulb connects to the limbic system (which is made up of the hippocampus and amygdala), which is responsible for memory and emotion. Sight and sound do not go through the limbic system, which is why vivid memories are not as easily triggered by these senses. Our sense of scent is our first sense (babies learn to smell before sight, touch or sound) and arguably our most impactful on our emotions.

We can smell something and immediately relive a memory – this is the power of scent!

So right now, think about how scent can impact you. Use fragrance to make yourself feel how you want to feel right now. Whether it’s with a well-loved fragrance you’ve worn for years, or a new and fresh scent that will empower you in this new normal we are living.

Turn your space into a sanctuary – burn a candle that makes you smile. Take the time to pamper yourself and the people around you. A scented body wash or body cream can sometimes be all you need for a little hint of scent. Think of the moment in the day when you stop to put some hand cream on  and the gorgeous fragrance lightly wafts up for you to enjoy. Appreciating scent can be so easy and incidental in your day-to-day activities.

Make sure you take the time to notice the scents around you; and we hope that, like us enjoy the exquisite power of scent!

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