a-z of fragrance with a and z in perfume bottles illustrations

The A-Z Of Fragrance

Ok look, maybe we’ve read one too many kids books of late but we thought that the world of perfume needed an A – Z. Enjoy!

A is for Aurelien Guichard

One of our favourite perfumers at Lore. The fabulous Aurelien is not only the owner, creator and nose behind one of our most popular brands Matiere Premiere. He is also the man behind many, many other iconic scents in the fragrance world. Did someone say Robert Piguet? Oh yes, he’s the man at the helm of fragrance there now too.


photo of aurelien guichard from matiere premiere in a perfume bottle

B is for Balsamic Notes

This is a category of fragrance notes that generally refers to the sweet, warm and sometimes a little salty and sticky notes of resins and balsams. They often smell deliciously comforting, with the rich woody character this is a bit warmer and softer on the nose. Some balsamic notes you may recognise are peru balsam, styrax, benzoin, cistus labdanum. Even vanilla is sometimes categorised as a balsamic note!


C is for Cherry Punk

Lore’s best selling fragrance of 2022! We love this naughty but nice fruity fragrance by Room 1015. Inspired by punk, this fragrance is the perfect blend of sweet, pretty cherry notes and gritty leather in the base.


photo of woman with a bottle of cherry punk by room 1015 in a perfume bottle

D is for Dry Down

How much does your fragrance change when it’s on the skin? Do you find that it starts one way, then develops into something completely different in about an hour? This is the dry down. It’s the base notes shining through and doing their thing. They provide hold for the fragrance but also the rich depth that you’re often left with as your fragrance settles on the skin.

E is for Eau De Parfum

EDC, EDT, EDP – what’s it all about? Well it’s the concentration of the juice – the actual scent compared to alcohol. This dictates how long the fragrance will wear on your skin, let’s break it down. Eau de Cologne (EDC) is 3 – 5% concentration and lasts around 2 hours. Eau de Toilette (EDT) is 5 – 15% concentration and generally lasts around 4 – 6 hours on the skin. Eau de Parfum (EDP) is 15 – 20% concentration and generally lasts around 8 hours on the skin. Then we go up to Parfum Extract – this is stronger again and can last up to 24 hours on the skin!


F is for Fitzroy

Where we keep the people smelling amazing! For those not familiar, Fitzroy is a wonderful inner city hub of bohemian art, eclectic shops and great food. We love the variety that you get in Fitzroy, never a dull moment, it’s a suburb full of colourful characters… in the best possible way. And of course, the best smells in Melbourne!
photo of lore perfumery in fitzroy, melbourne

G is for Germaine Cellier

A powerhouse perfumer, Germaine was one of the all-time greats. One of the first renowned female perfumers in a world dominated by men, Germaine Cellier is celebrated for her perfume works, including Robert Piguet’s Fracas and Bandit. Fragrances with a bold attitude much like the woman herself – Cellier created the iconic leather/oak moss scent, Bandit for the Piguet brand in 1944 and launched the scent sending models down the runway in leather bondage gear. A pioneer badass!


black and white photo of fracas by robert piguet in a perfume bottle

H is for Heart Notes

This is quite literally the heart of your fragrance. After the top/head notes have worn off and the fragrance has started to develop, we get to the heart. This is often where florals lie. The heart of the fragrance is often the loudest part, the notes of the fragrance that you remember in the scent. The heart of the fragrance is like how you would expect anything called the ‘heart’ to be; it is the part of the fragrance that should make your heart sing with joy. The base will sometimes envelop the heart notes, sometimes overpower them, or sometimes just gently add a bit of bass and depth.

I is for Incense

From the beginning of fragrance, we have always had incense. Whether wood and resin was burnt as an offering to the gods, used in part to enhance hygiene (or at least cover the stench of not bathing), incense has played an integral role in the world for fragrance right from the start, and is considered one of the first forms of fragrance.


photo of incense in a perfume bottle

J is for Jade & Jess

Oh hey, that’s us! We started Lore in 2017 together. We really wanted to bring a fresh and energised attitude to the world of fine fragrance and niche perfume. No longer ‘exclusive’, the world of fragrance is one to be enjoyed by all. It’s a place for storytelling, connections and fun. That’s why we do what we do, because fragrance is an extension of who you are, and we love it!


photo of jade and jess, the founders of lore perfumery in a perfume bottle

K is for Knockout

That’s how you’ll feel in one of our niche fragrances. 😉 But in all seriousness, when we talk about knockout scents, we are generally referring to the stronger ones. Those ones that are even stronger than an Eau de Parfum – we’re talking Parfum Extract. Oh yeeeaaah. These are the fragrances that are concentrated 20% and above. So we’re talking fragrance that lasts 8+ hours… more like 24 hours. Some of these Parfum Extracts outlast showers and fresh laundry. They have depth and intensity that knock our socks off (in the best possible way).


L is for Luca Turin

A biophysicist and writer, Luca Turin is well known within the fragrance world as his research has had a long standing interest in the world of perfumery and our sense of smell.The science of scent is his thing. He has written several books examining this idea and taking on this absolutely huge topic, and in doing so has become somewhat renowned for his obsession with understanding fragrance and incredibly good sense of smell.

M is for Musk

Ah the delightfully notorious scent of musk. This is an ingredient that is quite well known for its origins. Musk was originally found in the glands of the male musk deer. They would secrete a strong smelling odour that was then dried into powder and soaked to create the scent of musk. These days, all fragrances use synthetic musk for obvious reasons, however these synthetic versions still create that gorgeous, skin-like, dusty musk note.


N is for Nose

A nose, a perfumer, these are the geniuses behind the fragrance. They are the amazingly talented and creative visionaries that bring us the fragrances that we know and love. They may not always get as much credit as they deserve but they work tirelessly to create innovative fragrances. Working with a perfumer’s organ to blend, noses create scents like pieces of music. They compose fragrances with layers of scent using their expert skills and sense of smell.

O is for Olfactive Memory

This is the first sense that we develop as babies and also the last sense that leaves us as we age. Our olfactive memory is the only sense that is linked to our limbic system in our brain which is the area connected to memory. Hence why you can smell a fragrance and instantly be transported back in time. The feeling is visceral and that’s why we say that fragrance is the closest you can get to time travel!

P is for Petals

Did you know that 1kg of jasmine oil requires a picker to pick over 3kg of petals in one morning which equals around 8 million jasmine petals? For Tuberose, the petals are larger so we’re talking around 1000 petals to produce 1kg of absolute oil. And then when it comes to rose, we’re talking 4 tonnes of petals that produce 1kg of oil… that’s 1.6 million petals. Phew! That makes us tired even thinking about it. But it also gives some insight into pricing and why good quality florals ain’t cheap!


photo of jasmine in perfume bottle

Q is for Queen of Hungary

The woman who began it all in Europe. The Queen wore the very first European alcohol-based fragrance in the 1700’s, named Hungary Water.

R is for Rose

Rose, Sweet Rose, the Queen of flowers. Roses date back thousands and thousands of years, they were continually cultivated in China where they experimented with rose breeding. Today we have over 150 species of roses and they are renowned for their beauty but it doesn’t just stop there, their scent can be incredibly complex. They can have powdery facets, fruity freshness, green tones or soft delicate sweetness. The rose bud alsosmells different to the fully bloomed rose. Additionally, the time of day can even affect the scent of rose as it is strongest in the early morning.


photo of a rose in a perfume bottle

S is for Synthesia

Ohh this is an interesting one. Synthesia is a phenomenon where people use one sense, yet they involuntarily experience it via another sense. So you may smell in colours or shapes, or emotions or images. Similarly, you may hear music in different shades of colour or shapes. Super fascinating, this is something that many artists experience – from writer Vladamir Nabokov to Vincent Van Gogh, to many composers and musicians such as Billy Joel, Duke Ellington and Pharrell Williams.

T is for Through Smoke

So did you know where the word perfume comes from? Well, here it is – per fumum is Latin for ‘through smoke’. Harking back to ancient times when fragrance was created through smoke for religious and hygiene purposes, fragrance materials such as bark and resins were burnt, thus creating a perfume, through the smoke.

U is for Unique

Unique, niche, indie, whatever you wanna call it, this is the fragrant world that we at Lore live in. We specialise in niche fragrance and just really love the unique character and personal stories connected to each fragrance. Why go niche over commercial? Well look, we can only tell you why we love niche. And that’s because we love independently owned fragrance houses, no multi-conglomerates around here. We love the fact that budgets go into the juice and the quality, i.e. what you actually get, rather than an epic, elaborate marketing campaign. We love that niche fragrances often pave the way in terms of new and innovative ideas, they are not bound by commercial viability, they are making truly creative fragrances that inspire.


V is for Vetiver

You may have heard about this ingredient in a lot of fragrances. Vetiver is essentially a dried grass. It creates an earthy, woody, green tone for fragrances. However, vetiver as an ingredient gets interesting when you start to consider where it comes from and how it varies based on this. Haitian vetiver (the most popular variety) often adds a really crisp, sweet, freshness to scents – much like freshly cut grass, while Javanese is almost smoky, like a Lapsang Souchong tea, it smells more woody, perhaps a tad leathery with a definite smoky tone. And then we have Bourbon vetiver, a more mineral-y version with a balmy sweetness to it, and lastly, Indian vetiver with more of a bitter green overall scent.


photo of vetiver in a perfume bottle

W is for Wheel

The perfume wheel was created by the ever so lovely Michael Edwards and has been used in the world of perfume for decades now. This wheel categorises scents into different families such as woody, floral, chypre etc. It can be so incredibly useful when trying to distinguish the ‘type’ of fragrances that someone likes and other families that they may also enjoy.

X is for X Marks The Spot

Where to spray your fragrance? Well, wherever feels good we say! But generally speaking, your pulse points are where scent will wear the best. The heat from your body will warm the fragrance up and help it to develop. We generally suggest wearing fragrance on the nape of your neck or the inside of your elbow. Both places hold fragrance well and also won’t overwhelm you (ie spraying directly on your chest/neck).

Y is for Ylang Ylang

You hear about these flowers in fragrance all the time, but what are they? What do they look like? And how do they smell? These gorgeous tropical flowers are shaped kind of like a star with yellow petals. Native to the Philippines, these flowers have spread throughout many countries now (including parts of Australia). Their scent is deliciously fruity, floral, kinda sweet and rich, and their medicinal properties suggest anti anxiety and mood uplifting. So in a nutshell, ylang ylang flowers smell gorgeous and help you feel fab.


photo of ylang ylang in perfume bottle

Z is for Zesty Notes

This can encompass so many different things, but essentially those zesty notes are generally crisp, fresh citrus notes. They can also refer to aromatics, but generally there needs to be some kind of acidity. It’s like that moment when you taste something bitter or sour and get that zesty hit of flavour – that’s what we’re talking about, but in fragrance. A nose full of enlivening, brightness that almost acts like an amuse-bouche to leave you wanting more.


heart shaped perfume lore perfumery

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