“The fragrance Hollyrose is a black leather rose and refers to teenage “groupies” who ruled over Sunset Boulevard in the 70’s. Anita Pallenberg, Bebe Buell, Pamela Des Barres were the muses and queens of the Hollywood scene, dating the likes of Jimmy Page, Mick Jagger, Alice Cooper, Robert Plant, Iggy Pop… Hangin’out in L.A, becoming the next somebody, the next fashion icon on some magazine covers, rock stars and their devotees could parade their sounds of tomorrow dressed in clothes of derision. A perfume as a tribute to these amazing women who sent most powerful rock n’ roll men to their knees”. Dr. Mike, founder of Room 1015.
NOTES
Top: Black Pepper, Blackcurrant
Middle: Rose Absolute, Orchid
Base: Tuscan Leather, Patchouli
PERFUMER
Jérôme Epinette
HOW IT WEARS
Hollyrose begins with syrupy blackcurrent and a jammy-yet-thorny rose, which give way to an unrefined, earthy patchouli and rich orchid. The florals are then dominated by the leather and black pepper, darkening the scent. On the dry down, Hollyrose is a dusty, almost smokey leather holding hands with a deep, intoxicating rose. This scent lasts a good 6-8 hours on the skin, and longer on the sheets.
LORE LOVES
We love how Hollyrose smells like… the 70s. Sexy, dirty, open and unashamed. This is the scent of the Hollywood bombshell who sped around in her Cadillac convertible, wore tight jumpsuits and platforms, and always had a bold red lip with a cigarette hanging out of it. Utterly unique and totally intoxicating, this scent really provides a point of difference for anyone who loves rose.
ABOUT THE BRAND
Room 1015 is a fragrance line unlike any other. Founded by Michael Partouche a.k.a. Dr Mike (a doctor in pharmacology, turned guitar player then visionary) this brand is all about the connection between scent and music.
The name is dedicated to the hotel on Sunset Boulevard in L.A. called the Continental Hyatt House, but better known as the “Riot House”. In the 1970s, its rooms were graced by the likes of The Who, The Doors, The Rolling Stones and Led Zeppelin – who, like any self-respecting rock band did in the 70s, partied there until the walls shook. Keith Richards made Room 1015 famous (or infamous) by dropping a TV out of the window whilst his bandmate rode a motorcycle up and down the hallways.
So, the ethos of Room 1015 is all about trashing the hotel room of life. It’s about nostalgia for that period of freedom, sexual liberation, creative explosion, achievement of a “higher” consciousness (wink) and most importantly – rock ‘n’ roll.
Each Room 1015 fragrance is inspired by a pivotal moment in rock history – whether it’s the birth of British punk, the sex and drug revolution of the late 60s, The Beatles going to India for the first time, the groupies who lurked on Sunset in the 70s, or the scent of a tattoo parlour where your favourite band member got inked. Each scent has been designed to transport you there, and make you feel a part of it in the same way the music of that time does.
