Our Story: Lore Perfumery Day 1

How weird is it when things just fall into place and everything around you starts happening serendipitously?

After working at the iconic Kleins Perfumery together, Jade and I started a normal conversation one summery day which ended in us discussing what would happen if we were to open our own store and take over the retail space where Kleins Perfumery stood. Who would have known how much this little conversation would change our lives!

As one thing led to another we were lucky enough to get the business mind of Jade’s sister Teagan to come onboard and complete the dream team triangle. And we are now here, Lore Perfumery at 313 Brunswick Street Fitzroy and launching our website! Many days and nights spent on emails, a lot of tears, ridiculous amounts of laughs and coffee and we actually made it. Here’s to another 24 years of being Melbourne’s sweetest smelling store!

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