Part of Initio’s Carnal Collection, which uses an overdose of hedione (a synthetic molecule extracted from the Jasmine flower) to encourage love and attraction. With just a spritz, feel wildly irresistible and desirable… go forth and create connection!
LOSE YOURSELF, OBSESSION BEGINS HERE. SIDE EFFECT.
From the first drop, SIDE EFFECT seizes the senses, sending a shiver through the body. Desire awakens, senses blur, and a magnetic tension ignites the mind, inflaming intentions. As seduction intensifies, raw attraction becomes inevitable. Defined by a hypnotic blend of Tobacco, Vanilla, Rum, and Cinnamon, enhanced by Hedione, this enigmatic night perfume captivates effortlessly. Its seductive formula disrupts even the most attuned senses, unveiling the leathery, animal, and woody facets of the Vanilla Bean. The result is an aura of magnetic attraction, endowing the wearer with an almost otherworldly appeal.
NOTES
Cinnamon, Rum, Tobacco, Saffron, Sandalwood, Hedione.
ABOUT THE BRAND
Since 2015, Initio Parfums Privés has been a pioneer in the world of functional fragrance. They view perfume as an object of transformation; something that can influence how you feel both physically and mentally.
The limbic system, located deep within your brain, is the control centre of emotion. It processes scents, sounds, memories, and very importantly, your unconscious. Studies show that up to 75% of daily emotions can be triggered by scent unconsciously. With this in mind, Initio set out to create a range of fragrances designed to more intentionally illicit particular emotional reactions. They partnered with dsm-firmenich, a perfume laboratory that has been researching the neuroscience of fragrance for over 30 years, and together created a range of perfumes that create measurable emotional response – otherwise known as functional fragrance.
Each of Initio’s collections explores a different emotional territory, formulated using specific notes proven to assist in triggering certain emotions or feelings. The Carnal Blends Collection encourages love, attraction and connection using sensual hedione, The Absolutes Collection harnesses the power of animalic notes to help sharpen your animal instincts, The Hedonist Collection encourages healing and harmony using noble raw materials know for their well-being power, and the Black Gold Project utilises the sacred scent magic of oud to encourage confidence and conquest.
Made in France, Initio perfumes are blended with both natural and safe synthetic ingredients.
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