Chai Addiction is part of Rahasya’s Magizhchi Collection, inspired by the fleeting everyday moments of joy that anchor us, capturing a different side of India, not as a place on a map, but as a feeling. The kind of joy found in the in-betweens of daily life, that returns to us in flashes, moments, and fragments.
Across India, chai is more than a beverage – it’s a daily ritual, a social glue, a pause button in the middle of chaos. It’s how mornings begin, how conversations stretch into the evening, and how love is often first shared. There’s a reason people say “Come over for chai” instead of “Come over.” It’s shorthand for warmth, familiarity, and time made for each other.
This fragrance is inspired by that very moment: a warm cup passed around between loved ones, the smell of sweet milky tea floating through the air, laughter in the background, and nothing urgent to do.
NOTES
Top: Black Tea, Cardamom, Ginger
Middle: Magnolia, Vanilla, Vetiver, Milk Accord
Base: Mysore Sandalwood, White Musk, Suede
PERFUMER
Kajal Gujar
HOW IT WEARS
The top opens with tea leaves, cardamom and ginger, freshly crushed, just off the stove. The heart softens into creamy vanilla, soft florals, and a milk accord that is typical of desi chai. At the base, Mysore sandalwood, suede and cedarwood settle ground the scent, giving it the earthy warmth that chai is often loved for.
ABOUT THE BRAND
Founded in 2024 by three childhood friends, Rahasya (meaning mystery/secret/enigma in Hindi/Sanskrit) is all about embodying the modern Indian identity through fine fragrance.
Singapore-based founders Sai, Sachit and Utkarsh were Indian expats always looking for ways to connect to home when they discovered the transportive powers of scent. As they became increasingly passionate about fragrance, they noticed that despite India’s rich perfume history, it wasn’t represented in the global fine fragrance market. So, all three of them left their corporate jobs in Singapore to put Indian-inspired niche fragrances on the map!
Rahasya reflects a contemporary India, taking inspiration from its new-age music, art, and culture. It’s a rejection of stereotypes, of identity being reduced to aesthetic – instead, it’s a reclamation of authenticity and of nuance. Each fragrance heroes Indian ingredients, creating olfactory imagery that’s deeply rooted in the founders’ own experiences and memories of India.
Perfumer Kajal Gujar has crafted each Rahasya fragrance with a unique, vibrant and unapologetically bold style, resulting in scents that have remarkable appeal – both to Indians worldwide, and to people of other backgrounds who connect to them.














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