“A fresh and aromatic fragrance inspired by a picture of the Beatles hangin’out in a hotel bathroom, shaving and having fun. When I saw this pic, I immediately tried to imagine what would be the smell inside that bathroom: notes of vetiver? Lavender? Perhaps Santal? The perfume YESTERDAY is built around a fern accord revisited in a modern way. Think YES TODAY! A tribute to the unique spirit of musicians, being kids and grown-ups at the same time, walking on the thin line between dream and reality, teenage years and adult world. Now, Remember: We don’t stop playing because we grow old; we grow old because we stop playing! “ Dr. Mike, founder of Room 1015.
Top: Bergamot, Carvi, Sweet Orange, Basil, Thym, Cardamom
Middle: Lavender, Rhubarb, Davana
Base: Vetiver, Santal, Musk, Amber Woods, Tonka Bean
HOW IT WEARS
Yesterday opens with those bright citruses and aromatics that work together to create a scent reminiscent of an old-timey shaving foam. Then, the scent is enlivened by the spices, vetiver and taninny davana. The dry down is a quality, traditional, aromatic scent with a party-boy twist that is super unique, and lasts around 6-8 hours on the skin.
We love how playful this scent is – it has its roots in The Beatles’ more conservative beginnings but so well communicates a sense of fun and humour. It’s super unisex because of its modern twist, and conjures the image of a cool barbershop. Clean, but sexy and cool.
ABOUT THE BRAND
Room 1015 is a fragrance line unlike any other. Founded by Michael Partouche a.k.a. Dr Mike (a doctor in pharmacology, turned guitar player then visionary) this brand is all about the connection between scent and music.
The name is dedicated to the hotel on Sunset Boulevard in L.A. called the Continental Hyatt House, but better known as the “Riot House”. In the 1970s, its rooms were graced by the likes of The Who, The Doors, The Rolling Stones and Led Zeppelin – who, like any self-respecting rock band did in the 70s, partied there until the walls shook. Keith Richards made Room 1015 famous (or infamous) by dropping a TV out of the window whilst his bandmate rode a motorcycle up and down the hallways.
So, the ethos of Room 1015 is all about trashing the hotel room of life. It’s about nostalgia for that period of freedom, sexual liberation, creative explosion, achievement of a “higher” consciousness (wink) and most importantly – rock ‘n’ roll.
Each Room 1015 fragrance is inspired by a pivotal moment in rock history – whether it’s the birth of British punk, the sex and drug revolution of the late 60s, The Beatles going to India for the first time, the groupies who lurked on Sunset in the 70s, or the scent of a tattoo parlour where your favourite band member got inked. Each scent has been designed to transport you there, and make you feel a part of it in the same way the music of that time does.
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