Initio

Wild Rush EDP 90ml

Name: Wild Rush EDP 90ml | Lore Perfumery
Brand: Initio
SKU: INI12222
Price: 529.00 AUD
Availability: InStock

$529.00

In stock

SKU: INI12222 Categories: Fragrance, Aromatic, Citrus, Earthy, Eau De Parfum, Fruity Brand: Initio

Fragrance Family:

Description

Part of Initio’s Supercharged Collection, a range engineered to unlock a new emotional territory: joy! An olfactive manifesto for those who crave intensity, energy and aliveness, Initio aims to fix the global joy deficit with this collection of Supercharged fragrances.

FLIP THE SWITCH. OWN THE RUSH.

Driven by emotion, validated by science, Wild Rush is a functional fragrance born from a pioneering neuro-olfactive protocol measuring joy in real time. Infused with the JOYDROP complex, it activates the brain’s reward pathways, transforming scent into a measurable expression of energy, confidence, and aliveness…

The aromatic fougère reveals a luminous tension between freshness and intensity, delivering an immediate boost of energy and and confidence.

NOTES
Bergamot, Lavender, Vanilla, Caramel, Red fruits, Sandalwood, Patchouli

HOW IT WEARS
Opening with an energetic burst of bright bergamot and aromatic lavender, Wild Rush begins to sweeten after a little time on the skin. Gooey, warm caramel drizzles over tart red fruits and earthy patchouli, which together settle on a bed of skin-like sandalwood. This fragrance is the epitome of a modern fougère – it retains those old-school aromatic elements while allowing room for some happy sweetness. Wild Rush has excellent longevity and projection for us, and will keep the vibes up as long as you’re wearing it!

LORE LOVES
Wild Rush is definitely a fragrance for someone who wants a confidence boost – it’s unapologetically vivacious and energetic. That said, it also has a slightly sultry edge – in fact it actually reminds us a little of Oud for Greatness, it’s just fresher and sweeter. It’s the equivalent of going on a night out with no plans, letting the vibe lead you, and ending up on a bit of an adventure with some new people.

Initio

Since 2015, Initio Parfums Privés has been a pioneer in the world of functional fragrance. They view perfume as an object of transformation; something that can influence how you feel both physically and mentally.

The limbic system, located deep within your brain, is the control centre of emotion. It processes scents, sounds, memories, and very importantly, your unconscious. Studies show that up to 75% of daily emotions can be triggered by scent unconsciously. With this in mind, Initio set out to create a range of fragrances designed to more intentionally illicit particular emotional reactions. They partnered with dsm-firmenich, a perfume laboratory that has been researching the neuroscience of fragrance for over 30 years, and together created a range of perfumes that create measurable emotional response – otherwise known as functional fragrance.

Each of Initio’s collections explores a different emotional territory, formulated using specific notes proven to assist in triggering certain emotions or feelings. The Carnal Blends Collection encourages love, attraction and connection using sensual hedione, The Absolutes Collection harnesses the power of animalic notes to help sharpen your animal instincts, The Hedonist Collection encourages healing and harmony using noble raw materials know for their well-being power, and the Black Gold Project utilises the sacred scent magic of oud to encourage confidence and conquest.

Made in France, Initio perfumes are blended with both natural and safe synthetic ingredients.

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