Da Lat is part of d’Annam’s first chapter, Enchanting Vietnam. Inspired by d’Annam founder Nick Hoang’s childhood growing up in rural Vietnam, this series is a manifestation of a dream, a sensory memoir of his homeland. The lotus blossoms that grace serene lakes, the crisp scent of morning dew on verdant rice paddies, the bitterness of lime leaves in his grandmother’s garden – each scent is a thread in the tapestry of his memories.
This fragrance pays homage to the charming city of Da Lat, a haven of romance and serenity in central Vietnam. At its core, Da Lat is an innovative rose scent that unfolds like a love letter, where every spray carries the promise of romance and surprise.
“Reinterpreting the classic rose scent can be a daunting task, yet the captivating beauty and diversity of Da Lat gives us plenty of inspiration. We paired rose with pine, crafting an unconventional, yet intriguing rose scent. This modern fragrance gets its distinctive warmth from the infusion of red wine notes, an homage to a local delicacy.” – Perfumer & Creative’s Note.
NOTES
Rose, Juniper Berry, Red Wine, Magnolia, Peony, Cedarwood
PERFUMER
Anh Ngo
HOW IT WEARS
Da Lat, opens, intriguingly, with the sharper notes of red wine and juniper berry, aromatic and slightly earthy. It’s not long though before its romantic floral heart emerges, where fresh peony, rich rose, and the slightly citrusy character of magnolia combine to create a breathtaking bouquet, which is underpinned by crisp cedar. The more aromatic notes in the beginning mean this isn’t a powdery rose, it’s more crisp and realistic, but also long lasting – Da Lat has both a powerful scent through and lasting ability.
LORE LOVES
The inclusion of the red wine note in this scent is what makes it feel so unique and captivating, but it’s not there just for aesthetic reasons. Da Lat is home to Vietnam’s wine region, famous for its production of light, sweet tasting red wines – a profile we think is captured perfectly in this scent. It’s a fresh rose, yes, but its earthy, boozy edge makes it feel truly elevated and intoxicating.
ABOUT THE BRAND
d’Annam is a fine fragrance house from Vietnam – in fact, its name means just that: “from Vietnam”.
After noticing how Western brands were dominating the fragrance market, founder Nick Hoang decided to be the change he wanted to see. What resulted was a brand that celebrates the many diverse cultures of Asia, reflecting their rich heritages and unique points of view. d’Annam is Hoang’s way of amplifying Asian voices and honouring their time-honoured perfume making traditions – many of which long pre-date the Western ones.
d’Annam releases their fragrances in chapters, each an homage to a different Asian country.
The first was Enchanting Vietnam, a love letter to Hoang’s homeland, dedicated to the smells and scenery of his upbringing. Second came Chapter 2: Memoires of Japan, one of Hoang’s favourite places to visit, inspired by the memories he created on his travels. Third, Chapter 3: Majestic China, an ode to one of the great cradles of civilisation, vast and luminous. For Chapters 2 and 3, Hoang consulted with cultural experts and perfumers from those countries in order to paint the most authentic and reverent pictures of those places.
Combining tradition with innovation, each d’Annam creation is more than a fragrance, it’s a piece of art, a narrative, a memory.
d’Annam fragrances are cruelty free in accordance with the European IFRA standards, they are vegan, and do not test on animals.















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