d'Annam

Matcha Soft Serve EDP 50ml

Name: Matcha Soft Serve EDP 50ml | Lore Perfumery
Brand: d'Annam
SKU: DAN12136
Price: 240.00 AUD
Availability: InStock

$240.00

In stock

Green, earthy, and subtly sweet, Matcha Soft Serve is a realistic matcha fragrance for lovers of gourmands with a twist.

SKU: DAN12136 Categories: Fragrance, Aromatic, Eau De Parfum, Gourmand, Green, Mother's Day, Mother's Day Fragrance, Neo-Gourmand, Photorealistic, Powdery, Shop by Scent Style, Shop by Trending Notes, Tea Brand: d'Annam

Fragrance Family:

Description

Matcha Soft Serve is part of d’Annam’s Chapter 2 series, Memories of Japan. Each fragrance in this collection is a loving tribute to the rich heritage of Japanese culture. No matter your connection to Japan – whether as a lifelong native, an inspired traveller, or an admirer from afar – you will still find your own memories in these fragrances.

蛤の Even the clams
ふたみにわかれ Keep their mouths shut
行く秋ぞ In this heat

– 松尾芭蕉 Matsuo Bashō

NOTES
Matcha, Milk, Waffle Cone, Vanilla

PERFUMER
Anh Ngo

HOW IT WEARS
Matcha Soft Serve starts out very matcha-forward – fresh, earthy, a little vegetal and definitely green. As it wears, milk and vanilla appear to round out the edges of the matcha, adding warmth and creaminess without making the composition too sweet. The waffle cone accord in the base caramelises the matcha further, and adds just a touch of toasty earthiness to ground the fragrance.

LORE LOVES
We love Matcha Soft Serve because it’s a really realistic matcha and it’s not too sweet! It smells like the actual matcha powder rather than say, a matcha latte. We think it’s perfect for people who love gourmands but want something a little fresher and brighter – this fragrance is great for warmer weather because of that!

d'Annam

d’Annam is a fine fragrance house from Vietnam – in fact, its name means just that: “from Vietnam”.

After noticing how Western brands were dominating the fragrance market, founder Nick Hoang decided to be the change he wanted to see. What resulted was a brand that celebrates the many diverse cultures of Asia, reflecting their rich heritages and unique points of view. d’Annam is Hoang’s way of amplifying Asian voices and honouring their time-honoured perfume making traditions – many of which long pre-date the Western ones.
d’Annam releases their fragrances in chapters, each an homage to a different Asian country.

The first was Enchanting Vietnam, a love letter to Hoang’s homeland, dedicated to the smells and scenery of his upbringing. Second came Chapter 2: Memoires of Japan, one of Hoang’s favourite places to visit, inspired by the memories he created on his travels. Third, Chapter 3: Majestic China, an ode to one of the great cradles of civilisation, vast and luminous. For Chapters 2 and 3, Hoang consulted with cultural experts and perfumers from those countries in order to paint the most authentic and reverent pictures of those places.

Combining tradition with innovation, each d’Annam creation is more than a fragrance, it’s a piece of art, a narrative, a memory.
d’Annam fragrances are cruelty free in accordance with the European IFRA standards, they are vegan, and do not test on animals.

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