(Visit Us)
Where Storytelling Meets Scent
Step into our Fitzroy boutique at 313 Brunswick Street and immerse yourself in a world of niche fragrance discovery. From personalised consultations to intimate scent experiences, we invite you to experience fragrance in a playful, inclusive and deeply personal way.
Our Fitzroy store is a meeting place for fragrance lovers - come for the scent, stay for the stories.
Our Fitzroy Store
313 Brunswick Street,
Fitzroy, VIC 3065
Mon to Fri 10am – 5pm
Sat 10am – 5pm
Sun 12pm – 5pm
Fragrance Consultations
Personalised fragrance consultations in-store, where our stylists help you navigate niche perfumes and uncover a scent that’s uniquely yours. No need to book, see our opening hours above and come in!
In-store & Online Events
Our events are the perfect way for you to get an exclusive, personalised window into the world of perfume! We have lots of exciting events coming up, so keep an eye on our social media and sign up to our mailing list for announcements.
Get in touch
Have any questions or need to get in touch? Visit our contact page to see all our contact info.
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(Fast & Free Delivery)
Free on orders $199+ ($9.95 under). Same-day in select areas with the Lore Express.
(Speedy Dispatch)
Orders packed and on their way ASAP.
(Easy Pick-Up & Returns)
Click & Collect in Fitzroy. Free fragrance returns with The Lore Promise.
(Support Small Business)
Proudly independent, female owned and led.



