(Visit Us)

Where Storytelling Meets Scent

Step into our Fitzroy boutique at 313 Brunswick Street and immerse yourself in a world of niche fragrance discovery. From personalised consultations to intimate scent experiences, we invite you to experience fragrance in a playful, inclusive and deeply personal way.

Our Fitzroy store is a meeting place for fragrance lovers - come for the scent, stay for the stories.

Our Fitzroy Store

313 Brunswick Street,
Fitzroy, VIC 3065

Mon to Fri 10am – 5pm
Sat 10am – 5pm
Sun 12pm – 5pm

03 9416 1221
fitzroy@loreperfumery.com.au

Fragrance Consultations

Personalised fragrance consultations in-store, where our stylists help you navigate niche perfumes and uncover a scent that’s uniquely yours. No need to book, see our opening hours above and come in!

In-store & Online Events

Our events are the perfect way for you to get an exclusive, personalised window into the world of perfume! We have lots of exciting events coming up, so keep an eye on our social media and sign up to our mailing list for announcements.

Get in touch

Have any questions or need to get in touch? Visit our contact page to see all our contact info.

10% off your first order?

Join our Lore community for exclusive updates.

This offer applies exclusively to first-time orders. A coupon code will  be sent to your email address if you are not already subscribed. If you do not receive the code, please email us. Please note that if you are already subscribed to our mailing list, the email will not be sent. Terms apply.

(Fast & Free Delivery)

Free on orders $199+ ($9.95 under). Same-day in select areas with  the Lore Express.

(Speedy Dispatch)

Orders packed and on their way ASAP.

(Easy Pick-Up & Returns)

Click & Collect in Fitzroy.  Free fragrance returns with  The Lore Promise.

(Support Small Business)

Proudly independent,  female owned and led.