Matiere Premiere

Parisian Musc EDP 100ml


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Product Code: MAT10047
Fragrance Family: ,

INITIAL IDEA: “A woody musk”

MAIN INGREDIENT: Ambrette Seed Peru

CREATIVE APPROACH: Around the Ambrette, reinforce the woody note with Cedar Oil Virgina. The musky facet is amplified by Ambrettolide Supreme. Ambroxan is used to bind wood to musks.


Top: Virginian Cedar

Middle: Ambrette

Base: Ambrettolide Supreme, Ambroxan, Musk


Aurélien Guichard


Parisian Musc opens with a creamy, earthy note reminiscent of fig, sprinkled with a bit of spice. After a while, the ambrette and ambroxan come out, making this a “your skin but better” scent once it has dried down to an ambery musk. The projection on this scent turns heads, and its lasting power is about 8 hours on the skin. 


We love how Parisian Musc is a deviation from the norm when it comes to musk scents – it’s neither a dirty nor clean musk – it refuses to conform. Super modern and androgynous, this scent brings to mind the milky sap that comes out of a green branch snapped off a young tree. Wet, earthy and woody yet clean and lactonic, this scent represents well the French notion of Laissez-faire. Cool, calm, indifferent, and super chic.  


Debuted in 2019, Matiere Premiere (or “Raw Materials” in French) is the work of renowned nose and master perfumer, Aurélien Guichard.  

The core objective of the Matiere Premiere range is to put a spotlight on some of the most precious fragrance materials from around the world, and to hero the beauty and elegance of a single note fragrance.   

A 7th generation perfumer born in Grasse (arguably the perfume capital of the world), Aurélien Guichard has a passion for fragrance running through his veins. He has been the nose behind nearly one hundred fragrances and has worked with brands such as Givenchy, Narcisco Rodriguez, Gucci and Commes de Garcons.  

Guichard is also the owner of an organic farm where he produces Rose Centifolia and Tuberose, some of which is used in the Matiere Premiere line, making it one of the only brands in the world to own and produce some of the raw materials used in their fragrances.  

“Growing our own rose is a way to reconnect with the essence of the work of a perfumer – creating the fragrance itself, but also supervising the quality and production methods of the raw material” – Aurélien Guichard.  

Matiere Premiere is all about honouring the beauty and sophistication that lies in simplicity – one raw material can contain a plethora of olfactory facets ripe for exploration and interpretation.  


Love your fragrance or return it for free. Learn more about The Lore Promise here.


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