Proraso

Founded in 1948 by Ludovico Martelli, Proraso is a Florentine brand that’s been setting trends in the shaving world for decades.

The Proraso labs create products that stand the test of time, defy passing trends and maintain their reputation as classics. Over time, their formulas, based on natural and trusted ingredients, have been enriched and improved to ensure the production of quality products that deliver a pleasurable and impeccable shave, in the barbershop and at home.

Proraso – the Italian Barber’s choice!