Matiere Premiere

Radical Rose Hair Perfume 75ml


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Nomadic, light and kind to your hair. To be sprayed at arm’s length, for an airy, captivating and lasting impression of Radical Rose, the perfume with the highest dosage of Rose Centifolia Absolute.

The hair perfume formula is reduced in alcohol for an ultra-thin diffusion, and enriched with natural, nourishing active ingredients for shiny and supple hair. It contains 95-98% natural ingredients, free of sulphates, silicones and parabens, and just like Matiere Premiere’s perfumes, is vegan, phthalates-free and have no colorants, with alcohol from a 100% natural origin (beetroot).

Initial idea: “An Overdose of Rose Absolute”
Main ingredient: Rose Centifolia Absolute France, extracted from roses organically grown by Matiere Premiere.
Creative approach: Work on the highest concentration in the world of Rose Centifolia Absolute. Exacerbate the bright, spicy facets of the Rose with Saffron and Pepper Berries Essence Jamaica. Highlight the dark, woody facets with Patchouli Essence Indonesia and Labdanum Absolute Andalusia.

Top: Saffron, Pepper Berries
Middle: Rose Centifolia Absolute
Base: Patchouli, Labdanum

Aurélien Guichard

The opening of Radical Rose begins with the soft spice of saffron and pepper blended with the natural thorny sharpness of rose. After a few minutes the rose become richer and more jammy, and the earthy patchouli and balsamic resins come into the mix.

Matiere Premiere’s hair perfumes pack an incredible punch – they are pretty strong for a hair perfume! They’re the perfect way to replenish your EDP while you’re on the go, all without destroying your hair. What’s not to love?

Debuted in 2019, Matiere Premiere (or “Raw Materials” in French) is the work of renowned nose and master perfumer, Aurélien Guichard.
The core objective of the Matiere Premiere range is to put a spotlight on some of the most precious fragrance materials from around the world, and to hero the beauty and elegance of a single note fragrance.
A 7th generation perfumer born in Grasse (arguably the perfume capital of the world), Aurélien Guichard has a passion for fragrance running through his veins. He has been the nose behind nearly one hundred fragrances and has worked with brands such as Givenchy, Narcisco Rodriguez, Gucci and Commes de Garcons.
Guichard is also the owner of an organic farm where he produces Rose Centifolia and Tuberose, some of which is used in the Matiere Premiere line, making it one of the only brands in the world to own and produce some of the raw materials used in their fragrances.
“Growing our own rose is a way to reconnect with the essence of the work of a perfumer – creating the fragrance itself, but also supervising the quality and production methods of the raw material” – Aurélien Guichard.
Matiere Premiere is all about honouring the beauty and sophistication that lies in simplicity – one raw material can contain a plethora of olfactory facets ripe for exploration and interpretation.

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