Introducing the new iteration of our best-selling fragrance… Cherry Punk Extrait. Strengthened, intensified, amplified… this Extrait de Parfum takes Cherry Punk to a whole new level.
“Discover the intensified, concentrated allure of Cherry Punk. 430 King’s Road, London, the Vivienne Westwood’s store called SEX, this is where it all begins. Cool kids with bleached hair swapping rare vinyl records. Distressed denim, hand-painted leather, latex, tartans, prints that would make your parents blush and lock you in the house for the whole summer… Did Punk invent fashion or fashion invented Punk? From underground clubs to the national TV, Punk always had its own style, its own press (fanzines), its own movies, its own poetry…So we figured it should have its own fragrance. Loud like the rehearsal in the room without sound isolation. Powerful like youth riot but still sweet and romantic – the idealism of adolescence wrapped in a heavy leather jacket.” – Dr. Mike, Room 1015 founder.
Top: Cherry, Saffron, Sichuan Pepper
Middle: Violet, Jasmine Absolute, Mimosa
Base: Patchouli, Tonka Bean, Black Leather
HOW IT WEARS
Cherry Punk Extrait opens similarly to the original – with that iconic glossy, photorealistic maraschino cherry. However, after a couple of minutes of wear, the spices and vibrant florals beckon forth the leather notes much more quickly. The leather remains prominent throughout the wear of the scent, but as it settles the cherry reappears, harmonising perfectly with the grungy, dark base notes. As an extrait, this fragrance will last 10+ hours on the skin with incredible projection, no microphone needed!
We didn’t think it could get better than Cherry Punk, but then this fragrance came along. The Extrait version really puts the Punk in Cherry Punk – it’s bold, striking and super sexy. Where the original is more playful, this version is a full-on riot. If you’re someone that likes to make a statement with your scent, this is the fragrance for you. With incomparable lasting power and projection, we are completely obsessed already.
ABOUT THE BRAND
Room 1015 is a fragrance line unlike any other. Founded by Michael Partouche a.k.a. Dr Mike (a doctor in pharmacology, turned guitar player then visionary) this brand is all about the connection between scent and music.
The name is dedicated to the hotel on Sunset Boulevard in L.A. called the Continental Hyatt House, but better known as the “Riot House”. In the 1970s, its rooms were graced by the likes of The Who, The Doors, The Rolling Stones and Led Zeppelin – who, like any self-respecting rock band did in the 70s, partied there until the walls shook. Keith Richards made Room 1015 famous (or infamous) by dropping a TV out of the window whilst his bandmate rode a motorcycle up and down the hallways.
So, the ethos of Room 1015 is all about trashing the hotel room of life. It’s about nostalgia for that period of freedom, sexual liberation, creative explosion, achievement of a “higher” consciousness (wink) and most importantly – rock ‘n’ roll.
Each Room 1015 fragrance is inspired by a pivotal moment in rock history – whether it’s the birth of British punk, the sex and drug revolution of the late 60s, The Beatles going to India for the first time, the groupies who lurked on Sunset in the 70s, or the scent of a tattoo parlour where your favourite band member got inked. Each scent has been designed to transport you there, and make you feel a part of it in the same way the music of that time does.
For that reason, each scent has a playlist to accompany it, which can be found here.
Love your fragrance or return it for free. Learn more about The Lore Promise here.