Rahasya
Founded in 2024 by three childhood friends, Rahasya (meaning mystery/secret/enigma in Hindi/Sanskrit) is all about embodying the modern Indian identity through fine fragrance.
Singapore-based founders Sai, Sachit and Utkarsh were Indian expats always looking for ways to connect to home when they discovered the transportive powers of scent. As they became increasingly passionate about fragrance, they noticed that despite India’s rich perfume history, it wasn’t represented in the global fine fragrance market. So, all three of them left their corporate jobs in Singapore to put Indian-inspired niche fragrances on the map!
Rahasya reflects a contemporary India, taking inspiration from its new-age music, art, and culture. It’s a rejection of stereotypes, of identity being reduced to aesthetic – instead, it’s a reclamation of authenticity and of nuance. Each fragrance heroes Indian ingredients, creating olfactory imagery that’s deeply rooted in the founders’ own experiences and memories of India.
Perfumer Kajal Gujar has crafted each Rahasya fragrance with a unique, vibrant and unapologetically bold style, resulting in scents that have remarkable appeal – both to Indians worldwide, and to people of other backgrounds who connect to them.
