The newest release from Aussie fragrance house, Map of the Heart is here: v.9, The Yellow Heart of Wonder.
A fragrance designed to elicit that child-like feeling of wonder and amazement, it utilises cutting edge fragrance technology proven to actually boost your mood through scent – how exciting!
THE INSPIRATION
“Wonder is the feeling of a philosopher; and philosophy begins in wonder.” – Plato
This is the quote that accompanies Map of the Heart’s description of v.9 Wonder. It is a fragrance that’s supposed to encourage discovery, curiosity, amazement and joy. What’s refreshing about this approach is that it acknowledges that life can be hard, and sometimes you need a pick-me-up to get you through, which is what they’ve aimed to achieve with this fragrance.
A MOOD-BOOSTING FRAGRANCE
Givaudan (a fragrance, flavouring and skincare actives manufacturer) is responsible for the VivaScentz™ technology used in v.9. The tech is based on more than 30 years of multi-disciplinary research and innovation, including testing with over 2000 consumers and partnering with leading academic partners.The result is fragrance that enhances the user’s state of being – those who used it reported feeling more optimistic and better equipped to face their everyday lives. Pretty cool stuff!
HOW IT SMELLS
v.9 Wonder opens with a luminous burst of bergamot and mandarin, ignited by the sparkling spice of Timut pepper. At its heart, golden osmanthus dances with sunlit mimosa and radiant ylang ylang, creating a sense of joyful possibility. Grounded in the warmth of Australian sandalwood, earthy oakwood, and a fresh whisper of Palo Santo, v.9 Wonder lingers with a luminous clarity – alive with curiosity, and ever-unfolding.
NOTES
Top: Bergamot Oil Italy Colorless, Pepper Timut Absolute Nepal Orpur™, Mandarin Oil MD Colorless Italy Orpur™
Middle: Osmanthus Absolute China Orpur™, Mimosa Flowers Absolute Morocco, Ylang Ylang Oil Fraction Comoros Orpur™
Base: Sandalwood Spicatum Oil Australia Orpur™, Oakwood Extract CO2, Palo Santo Accord
*Orpur™ refers to responsibly sourced, high-quality natural ingredients exclusively manufactured by Givaudan.
WHAT FITZROY THINKS
For Fragrance Friday today we took The Heart of Wonder to the streets of Fitzroy, and the consensus is in: it definitely inspires feelings of joy, happiness, and smells of sunshine (and we didn’t even feed people in the inspo first!). Head over to our Instagram and Tiktok to see what people had to say.
