We know we say this every time something from Heretic launches, but we feel like we’ve never been so excited for a new release from them, and it truly feels like they’ve outdone themselves with this one!
MONSIEUR LAPIN AND THE PERFUME OF RHUBARB
Rhubarb Thief emerges from the world of Monsieur Lapin, a rabbit perfumer of peculiar habits. He slips through fences and under moonlit hedges, stealing stalks and gathering leaves and roots. Not for hunger, but for obsession. Back in his burrow, among dusty bottles, glass vials, and curious instruments, he begins his alchemy, coaxing the wild, electric spirit of rhubarb into perfume.
Watch Heretic’s stop-motion film made for the launch of Rhubarb Thief here.
Rhubarb Thief draws its inspiration not only from the story of Monsieur Lapin, but also from the herbal and folk traditions associated with rhubarb itself. It has many uses in folk magic and witchcraft, so it’s only natural that the perfumer behind Heretic, Douglas Little, wanted to make a fragrance in honour of it! Rhubarb also has a very interesting olfactory profile: sharp yet honeyed, green yet crimson, tart yet brimming with depth. This fragrance has rhubarb well and truly planted in its heart, and each additional note in this composition has been carefully chosen to best enhance it.
NOTES:
Top: Grapefruit Pith, Cedar, Angelica, Thyme, Verbena, Carrot Seed
Middle: Rhubarb, Pink Jasmine, Cypress
Base: Elemi, Oakmoss
HOW IT SMELLS
Rhubarb Thief paints a vivid picture through smell – from the tips of the rhubarb stalks to its roots buried in the soil. It begins super fresh, sweet and crisp, turns greener and more vegetal in the heart, and then ends earthen and dirty. It’s vibrant, it’s mouthwatering, and honestly, completely spellbinding. We think Rhubarb Thief has a real sense of fun and cheekiness about it – like the olfactory version of a wink.
The most whimsical and enchanting discovery set ever produced by Heretic Parfum, the Rhubarb Thief Discovery set is not only a way of sampling fragrances…
It’s a book, written by perfumer Douglas Little himself. Inside it, you’ll find the full story of Monsieur Lapin; a narrative that sits somewhere between Alice in Wonderland and gothic Peter Rabbit. Behind the book lie 5 fragrances, which can be worn alone or layered, allowing you to become the author of your own scent story.
INSIDE THE DISCOVERY SET
The discovery set of course contains Rhubarb Thief, as well as Dirty Hinoki, which we all know and love. However, it also contains 3 new fragrances created especially for this launch that we are super excited about! We will be receiving a limited quantity of the 15ml sizes of these as well!
BEEKEEPER
Warm, Smoky, Sweet. Sun-baked wood, a living hum, and the sudden spill of scent. Warm beeswax, buttery and gold, dense with the ghost of a hundred flowers. The bees’ own musk rises, followed by the deep glow of honey, not a simple sweetness but true work of transformation. Soft puffs of smoke curl in, dry and calming, turning the air velvety and strange. One breath, and you are at the hive’s threshold, where smoke, wax, and honey conspire into alchemy. 95% natural.
FOURTEEN CARROTS
Fresh, Woody, Velvety. Fourteen Carrots begins in the earth, where sweetness grows in darkness. Carrot absolute is the heart of the fragrance, rooty and velvety, quietly sensual, carrying the smell of soil and sun at once. Plum slips in with a ripe, shadowed juiciness that makes the carrot glow. Oud settles underneath like warm resin, steady and grounding, turning the blend into a slow, intimate elixir. This is a perfume of buried gold and quiet revelation. 94% natural.
JASMINE SMOKE
Lush, Sensual, Smoky. This is not a bright bouquet, but a flower that breathes in the dark, narcotic and creamy, with the faint indolic whisper that makes jasmine feel less like petals and more like skin. Blonde tobacco rises like a slow curl of velvet, carrying a gentle dryness that stains the jasmine with shadow and smoke. As the perfume settles, tonka bean slips in with its drowsy almond sweetness, benzoin spreads a balsamic glow, while labdanum gathers beneath like old amber in a reliquary. Dark, sticky, and quietly devotional. 100% natural.
We think the Rhubarb Thief collection is perfect for gardeners, witches, alchemists and perfume enthusiasts alike. It’s Heretic Parfum at its absolute best; perfume creations that are unique, magical and utterly enchanting.
