Villa Primerose EDP 100ml

A tribute to elegance as an art of living & the origins of perfumery.

Villa Primerose pays homage to iconic French «savoir-faire» and reinterprets the Rose-Leather duo – notes that while contrasting, enhance eachother if blended properly. In this opposition of notes a singular duality is created, between delicacy and power, masculine and feminine, past and future. A play on materials where the rose will no longer be there to hide but to reveal the leather. A voluptuous, petal-pink Centifolia rose, just picked, contrasted by the elegance and character of woody leather with velvety, suede notes. A reinvented rose leather…

“For this new creation, I worked around two iconic materials from the Grasse olfactory landscape: rose and leather. They celebrate the magnificence of a unique heritage.” – Perfumer, Marie Salamagne

NOTES
Top:  Cardamom, Pear, Pink Pepper
Middle: Rose Centifolia Pays infusion, Ambrette, Iris
Base: Leather, Amber Woods, Musk

PERFUMER
Marie Salamagne, Jean-Philippe Clermont

ABOUT THE BRAND
Atelier Des Ors (meaning “The Workshop of Gold” in French) was founded in 2015 by Jean-Philippe Clermont. Throughout his career in fashion and luxury goods distribution, Jean-Philippe has always been an admirer and patron of the arts in all of her forms. Particularly interested in the fusion of disciplines, he fully embraces the spirit of Gesamtkunstwerk, that total work of art in which music, architecture, painting and staging respond to and enrich each other. While Jean-Philippe’s sources of inspiration are manifold and rooted in a hybrid, eclectic background and culture, they all converge on a quest for beauty and elegance as an art of living.
The use of gold, both as a source of inspiration and in the actual juice of the fragrances (each of the Atelier Des Ors scents has 24 carat gold flakes floating in them like perfumed stardust!) is a very intentional creative one that goes beyond luxury for luxury’s sake. For Jean-Phillipe, the union of perfume and gold was an obvious one: perfume melts into the skin like a sensual veil, and gold adorns the skin as jewellery. The process of goldsmithing and perfumery are both a kind of alchemy: starting with a rare, sublime and fascinating material, and by using exceptional and meticulous know-how, transforming it into a precious new substance.
Based in Grasse, France (the perfume capital of the world), to Atelier Des Ors, upholding French savoir-faire and commitment to artistry is paramount. They have a “slow” approach to perfumery, a philosophy that infuses each creation with the patience, expertise and meticulous craftsmanship essential to excellence. Their fragrances invite you to embrace the beauty of this state of mind, where time and quality are valued like gold, respected for their preciousness and rarity.