Rickshaw Rhythms is part of Rahasya’s Magizhchi Collection, inspired by the fleeting everyday moments of joy that anchor us, capturing a different side of India, not as a place on a map, but as a feeling. The kind of joy found in the in-betweens of daily life, that returns to us in flashes, moments, and fragments.
For the Rahasya founders, a rickshaw ride was never just a way to get from point A to B. It was the ride itself: the wind in your face, the sound of film songs playing faintly on the driver’s radio, the sticky sweetness of air thick with salt and heat. You sat open to the world, weaving through traffic, brushing past fruit stalls, pausing at traffic lights watching the waves hit against the bandstand. It’s a sensory overload in the best way, making you feel present, grounded, alive.
Rickshaw Rhythms is Rahasya’s homage to that carefree rush of weaving through traffic, engulfed by the comfort of the ocean’s rhythmic waves, as you soak in the joy of being somewhere that you love.
NOTES
Top: Fig, Coconut Water
Middle: Champaca, Ocean Accord
Base: Vetiver, Suede
PERFUMER
Kajal Gujar
HOW IT WEARS
It opens with fig and coconut water notes, tropical and fresh, like the breeze through open rickshaw sides. In the mid, notes of champaca and a soft ocean accord, capturing the floral yet salty mix unique to seaside towns. The base settles into vetiver and suede, a nod to the worn leather seats of the rickshaw, and the dusty air of the road ahead.
ABOUT THE BRAND
Founded in 2024 by three childhood friends, Rahasya (meaning mystery/secret/enigma in Hindi/Sanskrit) is all about embodying the modern Indian identity through fine fragrance.
Singapore-based founders Sai, Sachit and Utkarsh were Indian expats always looking for ways to connect to home when they discovered the transportive powers of scent. As they became increasingly passionate about fragrance, they noticed that despite India’s rich perfume history, it wasn’t represented in the global fine fragrance market. So, all three of them left their corporate jobs in Singapore to put Indian-inspired niche fragrances on the map!
Rahasya reflects a contemporary India, taking inspiration from its new-age music, art, and culture. It’s a rejection of stereotypes, of identity being reduced to aesthetic – instead, it’s a reclamation of authenticity and of nuance. Each fragrance heroes Indian ingredients, creating olfactory imagery that’s deeply rooted in the founders’ own experiences and memories of India.
Perfumer Kajal Gujar has crafted each Rahasya fragrance with a unique, vibrant and unapologetically bold style, resulting in scents that have remarkable appeal – both to Indians worldwide, and to people of other backgrounds who connect to them.















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