Part of Initio’s Hedonist Collection of Extraits, which uses some of the noblest raw materials such as Palo Santo, White Sage and Musk to encourage healing and harmony. Spritz and find yourself centred and anchored in the here and now, energy aligned and inner peace restored.
RESET, SERENITY STARTS HERE. REHAB.
REHAB is a sensory sanctuary, a reset to the physical body. Without a facade, it unveils a raw symphony of natural ingredients. A sparkling burst of Bergamot and Black Pepper mingle with soothing Lavender and an intriguing hint of spice. Resting on a foundation of creamy Sandalwood and velvety Musk, the result is an olfactory creation that is both delicate and deeply enveloping. REHAB soothes the physical body, paving the way for true serenity – a fragrance that resonates as deeply as it lingers.
NOTES
Bergamot, Lavender, Cedarwood, Patchouli, Sandalwood, Hedione, Musk.
HOW IT WEARS
Rehab opens with herbaceous, aromatic lavender and bright bergamot, which don’t stay prominent for long but do linger in the background as the fragrance wears, providing a calming cleanliness. Most of the wear of Rehab is about the sandalwood/patchouli combination in the heart – woody, spicy, but also slightly sweet, brought out by the hedione. Crisp cedar and musk balance the earthiness of the heart notes, making for a fragrance that feels simultaneously clean and grounded.
LORE LOVES
If you think of “rehab” as a kind of restoration of self, you can see how this fragrance could encourage that. The calming properties of lavender, the grounding abilities of wood and the radiance of hedione all combine in Rehab for a scent that really does make you feel rejuvenated and ready to take on the day. If you’re a fan of V&R Spicebomb or Histoires de Parfum’s 1899, this will be a hit for you!
ABOUT THE BRAND
Since 2015, Initio Parfums Privés has been a pioneer in the world of functional fragrance. They view perfume as an object of transformation; something that can influence how you feel both physically and mentally.
The limbic system, located deep within your brain, is the control centre of emotion. It processes scents, sounds, memories, and very importantly, your unconscious. Studies show that up to 75% of daily emotions can be triggered by scent unconsciously. With this in mind, Initio set out to create a range of fragrances designed to more intentionally illicit particular emotional reactions. They partnered with dsm-firmenich, a perfume laboratory that has been researching the neuroscience of fragrance for over 30 years, and together created a range of perfumes that create measurable emotional response – otherwise known as functional fragrance.
Each of Initio’s collections explores a different emotional territory, formulated using specific notes proven to assist in triggering certain emotions or feelings. The Carnal Blends Collection encourages love, attraction and connection using sensual hedione, The Absolutes Collection harnesses the power of animalic notes to help sharpen your animal instincts, The Hedonist Collection encourages healing and harmony using noble raw materials know for their well-being power, and the Black Gold Project utilises the sacred scent magic of oud to encourage confidence and conquest.
Made in France, Initio perfumes are blended with both natural and safe synthetic ingredients.
















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