Part of Initio’s Hedonist Collection of Extraits, which uses some of the noblest raw materials such as Palo Santo, White Sage and Musk to encourage healing and harmony. Spritz and find yourself centred and anchored in the here and now, energy aligned and inner peace restored.
BECOME YOUR SUPER SELF… POWER SELF.
A unique formula scientifically designed to positively boost mental and emotional strength through targeted olfactory stimulation. Transform your tomorrow with a new groundbreaking neuroscent technology that nurtures your mind, promotes and enhances wellbeing. Join the movement of empowered individuals who are redefining what it means to feel powerful from the inside out.
POWER SELF, a unisex woody floral fragrance that creates an alluring and comforting sillage that resonates with your true self. More than a fragrance, POWER SELF is a functional composition that empowers you to be the best version of yourself.
NOTES
White Flowers, Osmanthus, White Rose, Magnolia, Pink Pepper, Ambrox, Musk, Cedarwood.
ABOUT THE BRAND
Since 2015, Initio Parfums Privés has been a pioneer in the world of functional fragrance. They view perfume as an object of transformation; something that can influence how you feel both physically and mentally.
The limbic system, located deep within your brain, is the control centre of emotion. It processes scents, sounds, memories, and very importantly, your unconscious. Studies show that up to 75% of daily emotions can be triggered by scent unconsciously. With this in mind, Initio set out to create a range of fragrances designed to more intentionally illicit particular emotional reactions. They partnered with dsm-firmenich, a perfume laboratory that has been researching the neuroscience of fragrance for over 30 years, and together created a range of perfumes that create measurable emotional response – otherwise known as functional fragrance.
Each of Initio’s collections explores a different emotional territory, formulated using specific notes proven to assist in triggering certain emotions or feelings. The Carnal Blends Collection encourages love, attraction and connection using sensual hedione, The Absolutes Collection harnesses the power of animalic notes to help sharpen your animal instincts, The Hedonist Collection encourages healing and harmony using noble raw materials know for their well-being power, and the Black Gold Project utilises the sacred scent magic of oud to encourage confidence and conquest.
Made in France, Initio perfumes are blended with both natural and safe synthetic ingredients.
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