HÄXAN EDP 30ml

“Those who don’t believe in magic will never find it.” – Dahl

(HEK-sen): Swedish “The Witch”. Inspired by the groundbreaking silent film HÄXAN that was released in 1922, a fictional documentary that explores paganism and witch craft through the ages.

A perfume of spellwork and shadow, conjured from roots, resins, and relics, HÄXAN is not merely fragrance, it is ritual. An elixir born of poison gardens and sacred groves, of druid stones and smoldering altars. Each ingredient is chosen not only for its scent, but for its soul – its magic.

This is not adornment, it is alchemy. A fragrance for the intuitive, the spell-weaver, the ones who commune with silence and shadow. It leaves a trail of wonder and woodsmoke, a talisman in scent, a reminder that the most powerful magic lives in what we cannot see.

NOTES
Top: Osmanthus Absolute
Middle: Turkish Rose, Oakmoss Absolute
Base: Fossilized Amber, Supernatural Musks

PERFUMER
Douglas Little

HOW IT WEARS
HÄXAN begins with osmanthus, a narcotic bloom steeped in golden velvet apricot flesh over aged leather, delicate yet carnal. At the fragrance’s heart, Turkish rose begins to unfold – ripe, red, and bruised at the edges. Not a petal, but the memory of one crushed between pages of an old spellbook. Beneath, oakmoss coils like damp earth underfoot, velvet green and animalic. It anchors the soul, beckoning it deeper into the forest floor, into roots, loam, and silence. At the base, fossilised amber glows, smoldering and resinous, like embers in a ritual hearth, while musks whisper, skin-close and spectral, blurring the edges between self and scent, human and wild, seen and unseen.

LORE LOVES
For us, HÄXAN seems to stir something ancient just beneath the surface of the skin. It hums in the body like a secret barely kept. A delicious ambery tincture for the witches, warlocks and every practitioner of magic in between.

ABOUT THE BRAND
Heretic – one who does not conform to the ideals or opinions of the masses; one who follows their own path.
Created in 2016 in New York by Douglas Little, Heretic Parfum is a fragrance house with a mission to show the provocative side of naturals and the dirty side of clean.
Based on the mysterious, sensual and feral aspects of nature, Heretic began with a conscious choice to do things a little differently. The fragrances in the line are all plant based, made up of a blend of essential oils, concretes and absolutes, blended with non-GMO safe synthetics and alcohols to create challenging, unapologetic, visionary scents.
“Natural fragrances are much like wine in that you can detect nuances of the plant, the soil, and its surroundings. They have characters that cannot be achieved with synthetic copies. These fragrances are alive, they create an olfactory fingerprint” – Douglas Little.
As Heretic boldly disrupts the status quo of the fragrance industry with their radical transparency, their fragrances delve into the esoteric world and the realms of homeopathy, ayerveda, and herbology.
All Heretic Parfum fragrances are cruelty free and vegan, and range from 100% natural to 47% natural.