A Your old school wild berry chapstick gets a Boy Smells makeover. They’ve basically bottled the magic of childhood nostalgia (NBD) – and it smells like notes of rich raspberries, cherry blossoms and chocolate kisses. Give it a spritz. Layer it on thick by itself or with other fragrances. Muah. Muah.
“Like Andy Warhol’s iconic pop art, where sexy lips burst with vibrant color, I blended the unexpected, salty lips kissed by the sweetness of melting chocolate and the allure of juicy wild strawberries. This fragrance is a daring fusion, and addictive gourmand experience that pushes the envelope of desire.” – perfumer Jacques Huclier.
NOTES
Top: Raspberry
Middle: Cherry Blossom
Base: Cocoa Butter
PERFUMER
Jacques Huclier
ABOUT THE BRAND
Welcome to Boy Smells 2.0 – same perfumers, new formulas and packaging! Long-lasting scents, more approachable smells and a balanced final formula. Boy Smells 2.0 is just that: bolder, bigger and more balanced.
In late 2015, Boy Smells began as an experiment in candle-making in the Los Angeles kitchen of co-founders and partners Matthew Herman and David Kien. Herman and Kien began by making the things they’d want to use daily – products that were fluid, essential, but also accessible.
Each fragrance draws inspiration from the founders’ memories and experiences, but also takes into account the context and history attached to different smells. Each Boy Smells fragrance is like the complex identity of a person, full of dualities and contradictions, and because of that, wearing them allows you to reinforce your sense of self every day before you walk out the door.
Bold, boundary-breaking, and beautifully in-between. Boy Smells are rooted in genderfulness – not as a passing trend, but as a constant way of being.
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