Arashiyama is part of d’Annam’s Chapter 2 series, Memories of Japan. Each fragrance in this collection is a loving tribute to the rich heritage of Japanese culture. No matter your connection to Japan – whether as a lifelong native, an inspired traveller, or an admirer from afar – you will still find your own memories in these fragrances.
嵐山 – Arashimiya, or Storm Mountain, is a district in Kyoto home to a famous bamboo grove. Covering an area of 16 km2, the grove has many pathways that allow you to walk through the towering bamboo stalks – to witness their lush splendour, hear the soft rustling of their leaves, and smell their cool greenery.
ひとりひっそり Alone, in silence –
竹の子 the bamboo shoot
竹になる becomes a bamboo
– 種田山頭火 Santōka Taneda
NOTES
Bamboo Leaves, Rain, Fresh Grass, Violet, Bamboo Wood
PERFUMER
Anh Ngo
HOW IT WEARS
Opening green, crisp and verdant, Arashimiya opens with the scent of rain, bamboo leaves and fresh grass. As it begins to settle, the (still green) but earthier, almost vegetal smell of bamboo wood reveals itself, complemented perfectly by the slightly sweet poweder of violet. This fragrance has a kind of airy quality about it, as though you have put your nose to the air walking through Arashimiya’s bamboo grove. Despite its sheerness, this fragrance actually has excellent lasting power and a soft but truly tranquil scent throw.
LORE LOVES
If you’re the type of person who likes a sheer, clean, green musk, Arashimiya is for you. It has a light, watery yet ozonic quality to it that keeps you feeling fresh all day, no matter the weather. The bamboo wood accord in here is what makes the scent truly interesting though. It is certainly vegetal, but in a way that feels almost creamy – depending on who is wearing it, it can throw rice or even coconut, but always against a backdrop of lush greenery.
ABOUT THE BRAND
d’Annam is a fine fragrance house from Vietnam – in fact, its name means just that: “from Vietnam”.
After noticing how Western brands were dominating the fragrance market, founder Nick Hoang decided to be the change he wanted to see. What resulted was a brand that celebrates the many diverse cultures of Asia, reflecting their rich heritages and unique points of view. d’Annam is Hoang’s way of amplifying Asian voices and honouring their time-honoured perfume making traditions – many of which long pre-date the Western ones.
d’Annam releases their fragrances in chapters, each an homage to a different Asian country.
The first was Enchanting Vietnam, a love letter to Hoang’s homeland, dedicated to the smells and scenery of his upbringing. Second came Chapter 2: Memoires of Japan, one of Hoang’s favourite places to visit, inspired by the memories he created on his travels. Third, Chapter 3: Majestic China, an ode to one of the great cradles of civilisation, vast and luminous. For Chapters 2 and 3, Hoang consulted with cultural experts and perfumers from those countries in order to paint the most authentic and reverent pictures of those places.
Combining tradition with innovation, each d’Annam creation is more than a fragrance, it’s a piece of art, a narrative, a memory.
d’Annam fragrances are cruelty free in accordance with the European IFRA standards, they are vegan, and do not test on animals.
















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