(About Us)

We Love Fragrance

Lore Perfumery – specialists in unique, niche fragrance brands, curating hundreds of scents with love, storytelling, and inclusive passion. Honoured as one of Melbourne’s best perfumeries in 2024.

“Fragrance should be fun, playful, inclusive and a deeply personal expression of who you are.”

Jade & Jess, Founders

Meet the Founders

Jade McAndrew and Jessica Tate began as makeup artists before joining Klein’s Perfumery – Jade working in the office on inventory and buying, Jess on the shop floor engaging with customers and products. By 2017, they bought the store, rebranded it as Lore Perfumery, and created a fragrant, inviting space fueled by storytelling and inclusivity.

Our Collection

Hundreds of niche fragrances from around the globe, plus a curated collection of home fragrance, skincare and body care ranges. Everything to make you smell, look and feel great.

Local & Global Curations

Proud champions of local talent Australian houses like Goldfield & Banks, Mihan Aromatics, Map of the Heart, Tulita, The Raconteur, and more alongside top international niche perfumers.

Community & Storytelling

Founded to break the old‑school, snooty fragrance mold, Lore values connection, storytelling, and a playful approach creating a welcoming space where customers become friends.

(Meet the Founder)

Jade McAndrew

The “spreadsheet queen” with a love for quirky, innovative brands. She loves family time with her son Alfie and partner Cam. Coffee dates, music (anything from Sabbath to Cher), nature walks, pop culture, and snuggles with cats Bliz & Rave.

(Meet the Founder)

Jessica Tate

The outgoing face of Lore, Jess thrives on customer connection. Outside of Lore, she’s a long-walker, true crime podcast enthusiast, flower‑sniffer, Dolly Parton fan, and devoted mum to Otis, partner Luke, and their dog Stevie Licks.

Visit Our Fitzroy Store

Step into our charming perfumery for personalised fragrance consultations and unbeatable customer service. Shop our curated global and local collection in-store or explore online.

Follow the Story

Visit Our Instagram

10% off your first order?

Join our Lore community for exclusive updates.

This offer applies exclusively to first-time orders. A coupon code will  be sent to your email address if you are not already subscribed. If you do not receive the code, please email us. Please note that if you are already subscribed to our mailing list, the email will not be sent. Terms apply.

(Fast & Free Delivery)

Free on orders $199+ ($9.95 under). Same-day in select areas with  the Lore Express.

(Speedy Dispatch)

Orders packed and on their way ASAP.

(Easy Pick-Up & Returns)

Click & Collect in Fitzroy.  Free fragrance returns with  The Lore Promise.

(Support Small Business)

Proudly independent,  female owned and led.