The Laundress knows how hard it can be to keep your whites white. Fight dull, dingy-looking T-shirts, yellowing sheets, and other lacklustre linen with our knock-your-socks-off Whites Detergent. Safely brightens colours, too! Whites Detergent is The Laundress’ formula designed for “everyday whites.” Everyday items are made of cotton, linen, or durable synthetics: socks, cotton underwear, white T-shirts, button-down shirts, and sheets and towels. Whites Detergent is formulated with natural bleach alternative, surfactants, and stain-fighting enzymes that are not found in grocery store-brand products.
The ‘Classic’ scent in Whites Detergent is the ultimate ‘clean, laundry smell’ – it leaves you feeling soft and cocooned in all of your clean laundry. With notes of Lily of the Valley, Jasmine, Sandalwood, Sweet Musk and a touch of Citrus.
Highly concentrated – up to 64 washes.
Non toxic, biodegradable, and allergen-free.
Free of petroleum, phosphate, phthalates, and artificial colours.
Cruelty free. No animal by-products.
ABOUT THE BRAND
Many laundry cycles ago, The Laundress founders Gwen Whiting and Lindsey Boyd were young fashion enthusiasts; launching careers in one of the worlds best dressed cities, New York. Whilst building their wardrobes they were confronted with the frustration of maintaining them: replacing prematurely worn items and paying painful dry cleaning bills on a weekly basis. In 2002, the pair spent two years researching and developing the very elixirs they (and their wardrobe) longed for. The result – a highly effective, non-toxic line of laundry products. Each product is carefully crafted to work its magic on a specific fabric with outstanding results. A work of art built on science. The Laundress collection is sophisticated, eco-conscious, and easy to use.
We love crisp white whites here at Lore and this detergent is both gentle on our laundry whilst ensuring each wash makes your whites even brighter!