Douglas Little, founder of Heretic Parfum, and Drew Martin, founder of the eponymous line of botanical/cannabis pre-rolls, are kindred spirits bonded by a shared belief that plants are magic. The two brands came together to create The Herbalist, a functional fragrance designed to enhance the wearer’s wellbeing. The calming aromatherapeutic benefits of botanicals like hinoki wood, vetiver, cedar, thyme, and geranium are amplified by soothing hemp essential oil in this plant-based perfume.
“As you immerse yourself in this expertly layered natural scent, our hope is that you experience a profound and intoxicatingly exquisite connection with the ancient practice of harnessing the goodness of plants, which for us is at the heart of everything we do.” – Douglas Little
With The Herbalist, you may discover relaxing and grounding effects from the Ayurvedic properties present in its natural ingredients. Hemp relaxes the mind and spirit to enhance any mood. Hinoki wood harnesses the power of a Japanese forest to calm and refresh you. Vetiver ensures you stay grounded, centered, and full of inner peace.
Top: Lemon, Cedar, Thyme
Middle: Hemp Essential Oil*, Hinoki, Geranium
Base: Vetiver, Balsam, Ambrettolide, Frankincense
*does not contain CBD or THC.
HOW IT WEARS
This fragrance opens with tart lemon accompanied by sharp cedar and the herbaceousness of thyme. The hemp essential oil in the heart is subtle but detectable, enveloped in a blanket of earthy geranium and hinoki. The base is also a beautiful aromatic blend of incenses, resins and musks which grounds the scent perfectly. Overall, The Herbalist is calming, grounding and relaxing – exactly as it promises, and will take you on a journey throughout its wear which is about 4-6 hours on the skin.
The Herbalist truly proves that plants are magic. Every time you pick it up on your skin, you can detect something a little different. Its notes transport you on a journey through Plantasia, where splendour of plants rule. If you ever need a little help feeling grounded or relaxed, this is the fragrance for you.
PS… If you’re a fan of Dirty Hinoki by Heretic – you will love this scent, it’s kind of like its sibling, just the more relaxed one. Layer them together for an uplifting yet grounding sensory experience!
ABOUT THE BRAND
Heretic – one who does not conform to the ideals or opinions of the masses; one who follows their own path.
Created in 2016 in New York by Douglas Little, Heretic is a natural, artisan, small batch fragrance collection. Based on the mysterious, sensual and feral aspects of nature, Heretic began with a conscious choice to do things a little differently. Provocative, challenging, unapologetic, visionary and beautiful – Douglas Little has created a rare, unusual and comprehensive collection. As Heretic boldly disrupts the status quo of the fragrance industry with their radical transparency, their fragrances delve into the esoteric world and the realms of homeopathy, ayerveda, and herbology.
Douglas made the choice to work with entirely natural materials – essential oils, concretes and absolutes (blended in non GMO, organic grape and sugarcane alcohol) using traditional perfumery techniques. Believing that nature gives us sexy and erotic scents, the Heretic perfume collection creates unique depth and complexity.
“Natural fragrances are much like wine in that you can detect nuances of the plant, the soil, and its surroundings. They have characters that cannot be achieved with synthetic copies. These fragrances are alive, they create an olfactory fingerprint” – Douglas Little.
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