The first release in Andrea Maack’s fragrance collection, Smart or SM(ell)ART was created to accompany one of the visual artist’s exhibitions. The theme of Smart is an empty, white, gallery space. At first it emits substance and intimacy, but as you spend more time with it and delve deeper, the visceral moods unravel, revealing the sensual and the seductive. Smart opens with a luxurious line-up of soft jasmine, luscious vanilla, warm sandalwood and creamy musk blended carefully with a subtle buckskin leather note that holds the white notes in balance. This perfume is soft and warm, never overly sweet or floral. Imagine the smell of paper – think old books, with that soft, warm, earthy muskiness and the beautiful leather binding. It is intimate, clean and sensual.
Top: Vanilla, Violet Leaf
Middle: Jasmine, Sandalwood
Base: White Musk, Buckskin Leather
HOW IT WEARS
Smart is an essentially sandalwood scent that remains pretty true to its opening all the way in. Delicate notes of vanilla, jasmine and violet leaf soften the otherwise dry, almost sterile ‘atmospheric’ tones it can also sometimes give, all coming to rest on the flesh in a soft bed of white musk and buckskin. An Eau de Parfum that will give a solid 6 – 8 hours of longevity. Strong and yet subtle simultaneously.
We love how Smart captures the story of its inspirational creation. Opening night at a gallery space created specifically for the occasion. Pure, pristine surfaces adorned with creative explorations, all mixed in with warm flesh and body heat come together in admiration and celebration. Leather couches, animated conversation and crisp champagne punctuate the cool night air with success and anticipation. Musky, dusty, fleshy and oh so sensual!
ABOUT THE BRAND
Andrea Maack is a Scandinavian luxury fragrance house founded by Icelandic visual artist Andrea Maack.
What started as a series of art exhibitions using scent as a medium has now grown into one of the most sought after and unique brands within the international niche market of perfumes.
The collection of unisex fragrances has been developed with an artistic approach, using the highest quality raw materials, drawing inspiration from Maack’s travels, artistic explorations, and her relationship with her beloved homeland, Iceland.
When the artist first embarked upon her scent journey she posed the question, how do you turn a drawing into a fragrance? It is a mysterious process, by all accounts. Do fragrances have colours? Andrea Maack says they do. Can a fragrance designed to complement a specific artwork stand on its own as a composition? Even without seeing the artwork, these are complex, well-made scents that tell a story.
The striking black bottle and box were designed in collaboration with architect Maddalena Casadei, inspired by the obsidian volcanic rocks found in the Icelandic highlands, with graphic design by art director Tommaso Garner, who interpreted Maack’s original paintings.
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